We serve United Kingdom providers from our team in Gurugram, India.
Search and Performance Max campaigns built for appointment volume, with the negative-keyword discipline that keeps a healthcare account from paying for symptom research. In Manchester, that means working against the local results, not a national average.
Consults in Manchester run around £120-300, so the economics of a booked patient here are specific. We model cost-per-booked-patient against that number, not a borrowed benchmark from another market.
The queries we build toward: "google ads for healthcare", "ppc for doctors", "medical google ads agency", "hospital google ads" — each qualified to Manchester and to your specialty rather than chased at national scale.
Healthcare marketing challenges in Manchester
- The Christie dominates all oncology searches in the North
- NHS trust mergers creating large institutional search competitors
- Private healthcare growing as NHS wait times increase
- CQC compliance requirements for all healthcare marketing claims
These are the friction points our Manchester engagements address in the first 60 days. The rest of the programme is about compounding the wins.