Multilingual outreach
Hindi, Arabic, French, Tagalog, Swahili. WhatsApp + email + SMS unified workflow.
Healthcare Direct Marketing
Referral Program Marketing
Make word-of-mouth measurable with trackable referral links over email, SMS and WhatsApp. Rewards only where local law allows; none in India (NMC 2026).
350+ healthcare brands served since 2016 · Healthcare only · Honest reporting, no guarantees
Campaign creativesCampaign portfolio
Why us
What we do differently for healthcare.
Re-activation programmes
Patient-recall automations that don’t feel transactional. Cycle-aware, treatment-aware.
PHI-safe handling
BAA-cleared workflows. Segregated PHI. Audit-trailed every touchpoint.
See how many enquiries go cold — free.
Get my free growth planProcess
4 phases. One outcome.
Discovery & Audit
We start with data, not assumptions. Our AI tools analyze your market, competitors, and patient search behavior to find the gaps in your referral program marketing strategy. Before we touch a single campaign, we sit down and understand your practice. What specialties do you focus on? Who are your ideal patients? What's worked before and what hasn't? We'll audit your current referral program marketing setup, analyze your competitors, and identify the gaps.
Strategy & Planning
Based on what we learn, we build a custom referral program marketing strategy with specific targets. Not vague promises — actual numbers: expected lead volume, projected cost per patient, and a realistic timeline. You'll know exactly what to expect before we start.
Execution & Implementation
Our team gets to work with a dedicated account manager who knows your practice, your specialty, and your market. You'll get regular updates, real-time dashboards, and direct access to the team. If something isn't working, we pivot fast.
Measurement & Optimization
Every month, we look at what drove actual patient bookings (not just clicks) and double down on what works. Your campaigns get smarter over time because we're feeding real patient conversion data back into the strategy.
Compliance by market
What the rules allow where you practise.
Healthcare advertising law differs by country, so we run each market’s own playbook. In India, NMC’s 6 Oct 2026 guidelines apply. Read the NMC guide.
Prices, discounts and offers
| Market | Status | What applies |
|---|---|---|
| India | Narrow exceptions | No discounts, limited-period offers, coupons, cashbacks, referral benefits or free procedures as inducements. Factual fee disclosure is allowed.NMC Public Notice R-13014/01/2024-Ethics (6 Oct 2026), 8.1(x) |
| UAE | Allowed with conditions | Prices may be stated with their conditions. No fake urgency, “trial” offers or “seize the opportunity”. Abu Dhabi offers also need an ADDED advertising licence.DHA Standards for Medical Advertisement Content on Social Media (2022) App. 1–2; DoH TAMM health-ad logging |
| Saudi Arabia | Allowed with conditions | State the total fee. Each discount or offer needs prior MOH approval, runs 60 days at most, is limited to 3 approvals a year, and must display the approval.Saudi MOH Annex 10, advertising content controls (Ed. 4) |
| Kuwait | Narrow exceptions | No service prices, discounts, offers or instalment plans without prior MOH approval.Kuwait MOH Ministerial Resolution 87 (private-sector medical ads); Law 70/2020 |
| Bahrain | Narrow exceptions | Exact, complete prices are allowed. Discounts, vouchers and “free” offers are discouraged, so we run them only with committee approval and full terms.NHRA Guidelines for Advertising Health Services (2017) §1, §5, §7, §11 |
| Oman | Allowed with conditions | Offers and reduced prices need Ministry of Commerce/Consumer Protection approval first, attached to the MOH ad-licence application.Oman MOH Health Advertisement Licence (DGPHE) |
| United States | Allowed with conditions | Allowed under state rules: exact prices in California, a capitalised 72-hour statement on free or discounted services in Florida. Inducements to Medicare or Medicaid patients are restricted.Cal. Bus. & Prof. Code 651(c); Fla. Stat. 456.062; 42 U.S.C. 1320a-7a |
| United Kingdom | Narrow exceptions | No price promotions or free offers for prescription-only medicines. Cosmetic promotions may not pressure: no countdown clocks or “ends Friday”. Prices must include all fees.MHRA Blue Guide App. 6; CAP/BCAP cosmetic guidance paras 65–69; CAP Code 3.17–3.22 |
| Canada | Narrow exceptions | BC and Alberta ban discounts, time-limited prices, gift certificates and prizes for medical services. Quebec price ads must state validity, exclusions and extra fees.CPSBC Advertising standard; CPSA cl. 4(c); Quebec Code of ethics of physicians s93.2 |
| Australia | Narrow exceptions | Gifts and discounts are lawful only with plain-language terms and conditions. Cosmetic surgery ads may not offer discounts, packages or financing.Health Practitioner Regulation National Law s133(1)(b); MBA cosmetic surgery advertising guidelines (2023) |
| Kenya | Narrow exceptions | Prices are not on the list of permitted ad content, so we run no discounts without the client's written sign-off on the risk. No-cure-no-fee offers are barred.KMPDC Advertising Rules 2016 r4(1), r5(1)(f) |
A planning summary, not legal advice. We confirm the current rules for your market before anything is published.
How we measure
Judged against your own baseline.
We report the levers below from your analytics and CRM. Magnitudes are reconciled with you privately, never promised up front.
| Lever | Starting point | Direction | How it’s measured |
|---|---|---|---|
| Monthly Organic Traffic | Your baseline | Higher, compounding | reconciled under NDA |
| Patient Inquiries per Month | Your baseline | More qualified volume | reconciled under NDA |
| Page 1 Keyword Coverage | Your baseline | Broader coverage | reconciled under NDA |
| Cost per Patient Acquisition | Your baseline | Lower vs baseline | reconciled under NDA |
Operating principles
- Practices with a steady flow of recent, responded-to reviews convert local searches better than those without
- Mobile-first experiences matter because most healthcare searches happen on phones
- Healthcare search ads reward tight intent targeting and compliant, condition-specific landing pages
- Video on service pages helps patients build trust in a provider before they book
“The practices that win aren't the ones spending the most — they're the ones that actually understand how their patients search, compare, and decide. Referral Program Marketing should be built on that understanding, not big-budget guesswork.”
The evidence
Results you can check, not just claims.
Original reportClient deckPortfolio capture
The profile patients check before they call.
Google Business profiles set up and managed for hospitals and clinics, with review requests built into the patient journey.
Portfolio capturePortfolio captures of client Google Business profiles. Ratings change over time.
Pricing
Clear fees. No lock-in after the minimum term.
Starting fees from our price book. Your proposal confirms the exact scope before you commit.
Practice
Single-clinic and solo practitioners
₹50,000/ month
$1,500 / month outside India
3-month minimum
- WhatsApp Business automation
- Monthly patient newsletter
- Post-visit feedback surveys
- Annual checkup recall flows
- List hygiene & spam protection
Most chosen
Hospital
Multi-line hospitals and chains
₹1,50,000/ month
$5,000 / month outside India
6-month minimum
- Multi-channel (WhatsApp + Email + SMS)
- Procedure-specific drip sequences
- Bi-weekly doctor newsletters
- Patient segmentation by condition
- EMR database automated sync
Enterprise
Hospital groups and global brands
Customengagement
Scoped to your group
12-month minimum
- Custom WhatsApp app & patient portal sync
- Multi-department segmented broadcasts
- International patient nurture workflows
- Dedicated copywriter & automation engineer
- Enterprise volume routing & SLAs
Prices exclude GST. Advertising spend and third-party software are billed separately. Full pricing
How much does referral program marketing typically cost?
We're transparent about pricing because we know vague "it depends" answers are frustrating. For referral program marketing, our fees start from $1,500/month (₹50,000/month in India) on the Practice tier (3-month minimum) and from $5,000/month (₹1,50,000/month in India) on the Hospital tier (6-month minimum); Enterprise is scoped custom (12-month minimum). The right tier depends on your practice size, market competition, and goals, and engagements run month to month once the minimum term ends. During your strategy call, we'll give you a specific quote with ROI projections.
How quickly will I see results from referral program marketing?
Honestly? It depends on the channel. If we're running Google Ads, you'll start getting calls within the first week or two. SEO is a longer play — expect initial movement in 3-4 months with serious traction by month 6-12. AI and automation changes (like chatbots and automated follow-ups) show impact almost immediately. During your strategy call, we'll map out a realistic timeline based on your specific situation and market.
Will this work for my specific specialty?
We work with 113+ medical specialties — from general dentistry to cardiac surgery to IVF clinics. The approach changes significantly by specialty because patients search and decide differently. A cosmetic surgery patient's journey is completely different from an orthopedic patient's. We tailor everything to your specialty's specific patient behavior patterns.
What makes you different from other healthcare marketing agencies?
Three things, honestly. First, we only work with healthcare — we don't split attention between restaurants and hospitals. Every strategy is built for how patients actually think and search. Second, we build systems, not campaigns. Campaigns end. Our systems compound over time. Third, we measure what matters — actual patients and revenue, not impressions and clicks. If a campaign generates traffic but no appointments, we fix it.
Do I need to sign a long-term contract?
No. We offer month-to-month because we believe if we're doing good work, you'll want to stay. That said, SEO and organic strategies need at least 6 months to show their full potential — so we'll be upfront about that. We want you to stay because you're seeing results, not because you're locked in.
Can I see results from practices like mine?
Yes — we have case studies across dozens of specialties with specific, measurable outcomes. During your strategy call, we'll share examples from practices similar to yours in terms of size, specialty, and market conditions. We're talking real numbers: patient leads, cost per acquisition, revenue growth, and ROI.
Healthcare Direct Marketing
Ready to fill the OPD with referral program marketing?
Senior strategist on the call. 90-day roadmap whether you engage us or not.
- A 30-minute call with a healthcare specialist
- Your top three growth opportunities, in writing
- Honest advice — even if that means not hiring us
- No obligation and no hard sell
You’ll speak with a senior strategistConsultations are hosted by Arush Thapar’s team.
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