We serve Canada providers from our team in Gurugram, India.
Search and Performance Max campaigns built for appointment volume, with the negative-keyword discipline that keeps a healthcare account from paying for symptom research. In Ottawa, that means working against the local results, not a national average.
Consults in Ottawa run around CAD $100-300 (private), so the economics of a booked patient here are specific. We model cost-per-booked-patient against that number, not a borrowed benchmark from another market.
The queries we build toward: "google ads for healthcare", "ppc for doctors", "medical google ads agency", "hospital google ads" — each qualified to Ottawa and to your specialty rather than chased at national scale.
Healthcare marketing challenges in Ottawa
- Bilingual English/French market — content needed in both languages
- Government employee population with federal health benefits
- Cross-border patients from Gatineau/Quebec add complexity
- PIPEDA compliance essential for federal capital city
These are the friction points our Ottawa engagements address in the first 60 days. The rest of the programme is about compounding the wins.