We serve France providers from our team in Gurugram, India.
Search and Performance Max campaigns built for appointment volume, with the negative-keyword discipline that keeps a healthcare account from paying for symptom research. In Paris, that means working against the local results, not a national average.
Consults in Paris run around €25-120 (sector 2 specialists higher), so the economics of a booked patient here are specific. We model cost-per-booked-patient against that number, not a borrowed benchmark from another market.
The queries we build toward: "google ads for healthcare", "ppc for doctors", "medical google ads agency", "hospital google ads" — each qualified to Paris and to your specialty rather than chased at national scale.
Healthcare marketing challenges in Paris
- AP-HP is Europe's largest hospital system — dominates all medical searches
- French healthcare marketing has strict advertising regulations (CNOM)
- Medical tourism from Francophone Africa and Middle East needs multilingual SEO
- Arrondissement-specific local SEO needed across Paris districts
These are the friction points our Paris engagements address in the first 60 days. The rest of the programme is about compounding the wins.