Search and Performance Max campaigns built for appointment volume, with the negative-keyword discipline that keeps a healthcare account from paying for symptom research. In Visakhapatnam, that means working against the local results, not a national average.
Consults in Visakhapatnam run around ₹200-800, so the economics of a booked patient here are specific. We model cost-per-booked-patient against that number, not a borrowed benchmark from another market.
The queries we build toward: "google ads for healthcare", "ppc for doctors", "medical google ads agency", "hospital google ads" — each qualified to Visakhapatnam and to your specialty rather than chased at national scale.
Healthcare marketing challenges in Visakhapatnam
- 'Vizag' vs 'Visakhapatnam' search term split — must target both
- Growing healthcare hub but patient leakage to Hyderabad
- Telugu-language content underserved — big opportunity
- Port city draws patients from North Andhra and Odisha border
These are the friction points our Visakhapatnam engagements address in the first 60 days. The rest of the programme is about compounding the wins.