We serve Mozambique providers from our team in Gurugram, India.
Target the right patients on Meta, TikTok, LinkedIn, and YouTube with paid social campaigns that bring clinics, hospitals, and doctors a lower cost per lead. In Maputo, that means working against the local results, not a national average.
Consults in Maputo run around MZN 1,500-8,000, so the economics of a booked patient here are specific. We model cost-per-booked-patient against that number, not a borrowed benchmark from another market.
The queries we build toward: "healthcare paid social", "medical social ads", "doctor social advertising", "hospital social media advertising" — each qualified to Maputo and to your specialty rather than chased at national scale.
Healthcare marketing challenges in Maputo
- Portuguese-language content essential for local market
- Small private healthcare sector with limited specialist availability
- International NGO and expat community creates premium segment
- Patient leakage to South Africa for specialist procedures
These are the friction points our Maputo engagements address in the first 60 days. The rest of the programme is about compounding the wins.