We serve New Zealand providers from our team in Gurugram, India.
Capture patients searching on Bing and the Microsoft network at lower CPCs than Google, stretching your medical ad budget toward more booked appointments. In Wellington, that means working against the local results, not a national average.
Consults in Wellington run around NZ$80-300, so the economics of a booked patient here are specific. We model cost-per-booked-patient against that number, not a borrowed benchmark from another market.
The queries we build toward: "healthcare bing ads", "medical microsoft advertising", "healthcare bing advertising", "medical microsoft ads" — each qualified to Wellington and to your specialty rather than chased at national scale.
Healthcare marketing challenges in Wellington
- Small market — limited search volume for healthcare keywords
- Government employee population with health benefits
- Public system dominates — private competes for elective procedures
- MCNZ/HPCA advertising restrictions apply
These are the friction points our Wellington engagements address in the first 60 days. The rest of the programme is about compounding the wins.