We serve Nigeria providers from our team in Gurugram, India.
Catch patients mid-search with YouTube pre-roll, in-stream and bumper ads that play against health content and drive new consults for your medical practice. In Lagos, that means working against the local results, not a national average.
Consults in Lagos run around ₦10,000-50,000, so the economics of a booked patient here are specific. We model cost-per-booked-patient against that number, not a borrowed benchmark from another market.
The queries we build toward: "healthcare youtube ads", "medical video advertising", "doctor youtube ads", "healthcare video advertising" — each qualified to Lagos and to your specialty rather than chased at national scale.
Healthcare marketing challenges in Lagos
- Mobile-first patients — majority access internet via smartphone only
- Medical tourism leakage to India and UK — opportunity to retain patients locally
- HMO insurance penetration very low — most patients are self-pay
- Traffic and infrastructure affect patient willingness to travel for care
These are the friction points our Lagos engagements address in the first 60 days. The rest of the programme is about compounding the wins.
