Global event to promote awareness about epilepsy at all levels — from patients to policymakers. Organized by the International Bureau for Epilepsy and ILAE.
Pack contents
Strategic context
50 million people worldwide have epilepsy. Neurology practices can build massive awareness and referrals through education-first content.
Purple is the awareness color. Avoid showing actual seizure footage. Focus on empowerment and medical facts. Partner with neurology departments.
#EpilepsyDay · #EpilepsyAwareness · #PurpleDay · #EndEpilepsyStigma
Ready to execute
Visual guide showing what to do (and what NOT to do) when someone has a seizure. · Platforms: instagram, facebook, whatsapp
Short video debunking myths — epilepsy is NOT contagious, NOT a curse, IS treatable. · Platforms: instagram, youtube
Neurologist explains how people with epilepsy live full lives with proper treatment — medication adherence, seizure first aid, common myths. · Platforms: instagram, linkedin, youtube
Past themes
Official theme for 2024.
Official theme for 2023.
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Same category
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Reaching international patients country by country.
15 pages · Country selection · multilingual pages · WhatsApp-first funnels
Free · 30 min · no commitment
Tell us the audience and the channel, and we'll plan your International Epilepsy Day campaign with you.
Why choose us
Six reasons hospitals, clinics, and doctors pick a healthcare-only firm over a generalist agency.
It's all we do. No retail, no fintech — the whole team thinks in patient journeys, clinical trust, and the way people actually choose a doctor.
Receptionists, WhatsApp triage, and attribution built in-house — we answer patients in seconds and tie every click to a booked appointment.
HIPAA-aware handling, ASCI-reviewed creative, and GDPR/DPDP sign-off on every campaign — our standard, not an upcharge or an afterthought.
The senior who pitched you stays on the engagement. No bait-and-switch to juniors learning on your budget.
Patient-level attribution across calls, forms, and walk-ins. Monthly reports show booked patients — not just clicks and impressions.
We name our clients and show the work. Quarterly reviews with the numbers attached, every cycle.
Healthcare-only · since 2016
A team that does one thing well.
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How we run it for practices like yours
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Beyond the day
International Epilepsy Day gives neurology practices a date patients recognise. The campaign lands harder when it builds on disease awareness content you publish all year.
If you run the campaign in-house, the social media content calendar guide and what doctors should post on Instagram cover the planning. Patient education content keeps the topic working in search after the day passes, and email and WhatsApp follow-ups reach patients who missed the posts.
Awareness content is still advertising, so check the rules where you post: the NMC's advertising guidelines for doctors in India, HIPAA marketing rules in the US and CQC and ASA rules in the UK. Can doctors advertise on social media covers the common questions.
Practical notes & supporting evidence
Start hereInternational Epilepsy Day campaign ideas.
Establish contextUse the published scope and relevant source material
Choose the next stepFollow the linked resource and assign an owner
For the proposed “First Aid for Seizures” idea, define the audience question before making the artwork. The calendar suggests carousel content for instagram, facebook, whatsapp. Write the message, the intended next action and the person responsible for checking medical statements into the brief. Review the final caption and visual together, including any terminology that may need explanation for a general audience. A campaign idea is a starting point for planning, not evidence that a particular format will perform better for your practice.
If you also use “Neurologist Explains Epilepsy”, decide whether it serves the same question or a different stage of understanding. Connect the pieces with consistent terminology and an appropriate destination for fuller information. Confirm the observance date and any annual theme with its current official organiser before publication; the stored calendar is a planning reference and should not be treated as a substitute for that check. Keep the source URL, approved text, creative version and publication date with the campaign record. This gives your team a clear reference when the content is adapted, translated or reused.
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