Celebrates the contribution of nurses worldwide, observed on Florence Nightingale's birthday. Nurses Week runs May 6-12.
Pack contents
Strategic context
One of the highest-engagement healthcare days. Nurses content gets exceptional shares and emotional engagement. Great for employer branding.
Emotional, appreciative tone. Feature real nurses with their consent. Excellent employer branding opportunity. Cross-promote with recruitment.
#NursesDay · #InternationalNursesDay · #NurseHeroes · #ThankANurse · #NursesWeek
Ready to execute
Feature a different nurse each day of Nurses Week — their story, why they chose nursing. · Platforms: instagram, linkedin, facebook
Follow a nurse through a typical shift — the dedication, the caring, the hustle. · Platforms: instagram, youtube
Nurses share what their work involves and why they chose nursing — an emotional, staff-led video. · Platforms: instagram, youtube, facebook
Document hospital's nurses day celebration — cake cutting, awards, team photos. · Platforms: instagram, facebook, linkedin
Past themes
Official theme for 2024.
Official theme for 2023.
Related services
Same category
The people we work with
Hospital leaders, doctors, and clinic teams on the websites, marketing, and growth we build together.
Hospital Marketing
GM - Marketing, Indraprastha Apollo Hospitals · New Delhi
On scaling multi-specialty healthcare marketing and patient trust
Watch on YouTubeOncology
Senior Oncologist · Hyderabad
On reaching Google’s top 10 for specialist searches
Watch on YouTubeMaxillofacial Surgery
Maxillofacial Surgeon · Delhi NCR
Achieving #1 Google ranking and consistent patient leads
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Free executive download
Reaching international patients country by country.
15 pages · Country selection · multilingual pages · WhatsApp-first funnels
Free · 30 min · no commitment
Tell us the audience and the channel, and we'll plan your International Nurses Day campaign with you.
Why choose us
Six reasons hospitals, clinics, and doctors pick a healthcare-only firm over a generalist agency.
It's all we do. No retail, no fintech — the whole team thinks in patient journeys, clinical trust, and the way people actually choose a doctor.
Receptionists, WhatsApp triage, and attribution built in-house — we answer patients in seconds and tie every click to a booked appointment.
HIPAA-aware handling, ASCI-reviewed creative, and GDPR/DPDP sign-off on every campaign — our standard, not an upcharge or an afterthought.
The senior who pitched you stays on the engagement. No bait-and-switch to juniors learning on your budget.
Patient-level attribution across calls, forms, and walk-ins. Monthly reports show booked patients — not just clicks and impressions.
We name our clients and show the work. Quarterly reviews with the numbers attached, every cycle.
Healthcare-only · since 2016
A team that does one thing well.
Keep going
Adjacent services, problems we’re asked about most often, and the case files that show how we work.
How we run it for practices like yours
Inside Healthcare SEO
Inside Healthcare SEO
Inside Healthcare SEO
Pairs with this engagement
Pairs with this engagement
Common issue in this segment
Common issue in this segment
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Long-form playbook
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Plan the campaign
For hospitals and their clinical teams, International Nurses Day is a ready-made reason to talk to patients. It works best inside a steady run of healthcare professional content rather than as a single post.
If you run the campaign in-house, the social media content calendar guide and what doctors should post on Instagram cover the planning. Patient education content keeps the topic working in search after the day passes, and email and WhatsApp follow-ups reach patients who missed the posts.
Awareness content is still advertising, so check the rules where you post: the NMC's advertising guidelines for doctors in India, HIPAA marketing rules in the US and healthcare advertising rules across the GCC. Can doctors advertise on social media covers the common questions.
Client portfolio · Healthcare websites
