IDF-led global awareness campaign about diabetes — the largest awareness campaign in the world reaching over 1 billion people in 160+ countries.
Pack contents
Strategic context
537 million adults live with diabetes. India is the 'diabetes capital of the world'. Endocrinology and general medicine practices see massive ROI from diabetes day campaigns.
Blue circle is the universal symbol. Target adults 35+, especially in South Asia and Middle East. Pair with free testing offers. Partner with endocrinology, diabetology, and nutrition departments.
#WorldDiabetesDay · #WDD · #DiabetesAwareness · #BlueCircle · #KnowDiabetes
Ready to execute
Interactive quiz/checklist — 'Are you at risk for diabetes?' with screening CTA. · Platforms: instagram, facebook
Hospital lit up with blue circle symbol, staff wearing blue — photo campaign. · Platforms: instagram, facebook, linkedin
Promote free HbA1c or fasting glucose testing at your facility. · Platforms: instagram, facebook, whatsapp
Nutritionist debunks diabetes diet myths — sugar-free isn't safe, fruit is fine, etc. · Platforms: instagram, youtube
Patient who reversed prediabetes or manages diabetes successfully shares their journey. · Platforms: instagram, youtube
Past themes
Official theme for 2024.
Official theme for 2023.
Official theme for 2022.
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The people we work with
Hospital leaders, doctors, and clinic teams on the websites, marketing, and growth we build together.
Hospital Marketing
GM - Marketing, Indraprastha Apollo Hospitals · New Delhi
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A 90-day plan from first search to booked appointment.
17 pages · Built from our work with 350+ healthcare clients · Updated for AI search
Free · 30 min · no commitment
Tell us the audience and the channel, and we'll plan your World Diabetes Day campaign with you.
Why choose us
Six reasons hospitals, clinics, and doctors pick a healthcare-only firm over a generalist agency.
It's all we do. No retail, no fintech — the whole team thinks in patient journeys, clinical trust, and the way people actually choose a doctor.
Receptionists, WhatsApp triage, and attribution built in-house — we answer patients in seconds and tie every click to a booked appointment.
HIPAA-aware handling, ASCI-reviewed creative, and GDPR/DPDP sign-off on every campaign — our standard, not an upcharge or an afterthought.
The senior who pitched you stays on the engagement. No bait-and-switch to juniors learning on your budget.
Patient-level attribution across calls, forms, and walk-ins. Monthly reports show booked patients — not just clicks and impressions.
We name our clients and show the work. Quarterly reviews with the numbers attached, every cycle.
Healthcare-only · since 2016
A team that does one thing well.
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world diabetes day · Portfolio
