Daily content engine
A steady content calendar for every account we run. Specialty-tuned themes, condition awareness days.
Healthcare Social Media
TikTok Management for Healthcare
Bust medical myths, explain procedures, and post day-in-the-life clips that grow a doctor's TikTok and bring patients aged 18-35 through the door.
350+ healthcare brands served since 2016 · Healthcare only · Honest reporting, no guarantees
Social media designsSocial portfolio
Why us
What we do differently for healthcare.
Stigma-sensitive creative
Mental-health, paediatrics, end-of-life — patient-respectful framing baked into every brief.
Healthcare-native engagement
Hospital, doctor, and clinic accounts run on a healthcare playbook, not generic social.
See what your feed tells a new patient — free.
Get my free growth planProcess
5 phases. One outcome.
Platform Audit & Audience Research
Before we build anything, we interview your team. Understanding your patient acquisition goals, budget constraints, and growth targets is step zero. We audit your current social presence across Instagram, Facebook, LinkedIn, TikTok, and YouTube. We analyze what your competitors are doing, what content your target patients engage with, and which platforms your specific demographic uses most. For healthcare in 2026, Instagram Reels and YouTube Shorts dominate for patient acquisition.
Content Strategy & Calendar
We build a monthly content calendar with 4-5 content pillars tailored to your specialty. For tiktok management for healthcare, this typically includes: physician-led educational content, patient stories (with consent), behind-the-scenes practice content, health myth debunking, and trending health topic reactions. Every piece follows the 90/10 rule — 90% educational, 10% promotional.
Content Production & Physician Coaching
Our team produces content or coaches your physicians to create authentic short-form video. We handle scripting, filming guidance, editing, caption writing, and hashtag/keyword strategy. For doctor accounts, we focus on the saveable carousel and 60-90 second educational Reel formats that Instagram's 2026 algorithm rewards most.
Community Management & Engagement
We manage daily engagement: responding to comments, DMs, and mentions within 2 hours. We run engagement campaigns, collaborate with other medical creators, and manage your online reputation. For healthcare, we ensure all public-facing responses follow medical advertising guidelines.
Performance Analysis & Growth Scaling
Monthly analytics track reach, engagement, saves (the #1 ranking signal in 2026), follower growth, and website traffic from social. More importantly, we track patient attribution — how many appointments can be traced back to social media. We double down on content formats that drive bookings and sunset what doesn't work.
Compliance by market
What the rules allow where you practise.
Healthcare advertising law differs by country, so we run each market’s own playbook. In India, NMC’s 6 Oct 2026 guidelines apply. Read the NMC guide.
A doctor promoting their own practice
| Market | Status | What applies |
|---|---|---|
| India | Narrow exceptions | Doctors may not self-promote, solicit patients or engage a third party to market medical services. Public-health education in their own name, factual announcements and hospital doctor directories are allowed.NMC Public Notice R-13014/01/2024-Ethics (6 Oct 2026), 8.1(ii), 5.1, 8.2, 9.1 |
| UAE | Allowed with conditions | Allowed within DHA rules: separate personal and professional accounts, name and title exactly as licensed, no unlicensed titles, and the doctor is personally accountable.DHA Standards for Medical Advertisement Content on Social Media (2022) §6.1, §8.1.1, §8.1.3 |
| Saudi Arabia | Narrow exceptions | Practitioners may not advertise or promote themselves, directly or through an intermediary, except as the regulations allow. Stating status, degree and specialty, and educational content, are acceptable.Royal Decree M/59 Art. 10(A); SCFHS Code of Ethics (2014) §(D) |
| Qatar | Narrow exceptions | Education and awareness are allowed; self-promotion beyond professional dignity is not. Credentials must match the DHP register exactly.MOPH DHP Circulars 01/2019 and 01/2022 |
| Kuwait | Narrow exceptions | Doctors may present their experience but not prices, offers or superlatives. The MOH advertising controls cover social media.Kuwait MOH Ministerial Resolution 87 (private-sector medical ads) |
| Bahrain | Narrow exceptions | Titles must match the NHRA licence, doctors are responsible for their own accounts, and self-promotion inconsistent with professional dignity is barred.NHRA Guidelines for Advertising Health Services (2017); Law 7/1989 |
| United States | Allowed with conditions | Truthful, non-deceptive advertising is allowed. Titles such as “board certified” must meet state rules, and the doctor answers for ads an agency makes.AMA Code of Medical Ethics Op. 9.6.1; 22 Tex. Admin. Code 164.4; Fla. Admin. Code 64B8-11.001(5) |
| United Kingdom | Allowed with conditions | Allowed if accurate, not misleading and not minimising risk, with conflicts of interest declared. “Consultant”, “specialist” and “qualified” need the matching register entry or post.GMC Good medical practice 2024 paras 89–90; CAP/BCAP cosmetic guidance paras 6–11 |
| Canada | Narrow exceptions | Titles follow college rules, Ontario bars soliciting people known to need care, and the physician is responsible for agency-made ads.O. Reg. 114/94 ss8–9; CPSBC and CPSA Advertising standards |
| Australia | Allowed with conditions | Allowed within s133. “Surgeon” and “specialist” are protected titles, and cosmetic ads must show the doctor's registration number and type.Health Practitioner Regulation National Law ss115, 115A, 133; MBA cosmetic guidelines (2023) |
| Kenya | Narrow exceptions | Ads may carry only the permitted facts: identity, Board-recognised specialisation and qualifications, registration, contacts, hours, affiliations and publications.KMPDC Advertising Rules 2016 r4(1) |
Influencers and endorsements
| Market | Status | What applies |
|---|---|---|
| India | Not permitted | No celebrity, influencer, patient or employee endorsements of a doctor's or hospital's services, and no third party doing indirectly what is banned directly.NMC Public Notice R-13014/01/2024-Ethics (6 Oct 2026), 8.1(xi), 4.4 |
| UAE | Allowed with conditions | Anyone promoting a clinic, paid or unpaid, needs an NMA Advertiser Permit (mandatory since 1 Feb 2026). In Dubai, posts naming a facility need Medical Director approval and paid ties must be disclosed.Federal Decree-Law 55/2023 (NMA Advertiser Permit); DHA Standards for Medical Advertisement Content on Social Media (2022) §5.3, §6.7 |
| Saudi Arabia | Narrow exceptions | Paid creators need a GMedia Mawthooq licence and paid posts must be labelled. Ads may not include patient experiences, so “my treatment at X” posts are high-risk.GMedia Mawthooq licence; Saudi MOH Annex 10, advertising content controls (Ed. 4) |
| Qatar | Narrow exceptions | No influencer licence is in force yet. Practitioners may not lend their names to commercial promotion, and we avoid paid creator promotion of treatments.MOPH DHP Circular 01/2019 |
| Kuwait | Narrow exceptions | We use no influencers for MOH-regulated services without MOH approval. From about April 2027, promoters will need a Ministry of Information licence.Kuwait MOH Ministerial Resolution 87 (private-sector medical ads); Decree-Law 102/2026 |
| Bahrain | Allowed with conditions | No influencer licence law yet, but influencer posts are advertisements under NHRA guidance and need the same review.NHRA Guidelines for Advertising Health Services (2017) |
| Oman | Allowed with conditions | Paid promoters need a MOCIIP licence shown on their posts and may not promote services that lack approval. The clinic files an MOH influencer undertaking.MOCIIP Resolution 619/2022 Arts 8–9; Oman MOH Health Advertisement Licence (DGPHE) |
| United States | Allowed with conditions | Allowed with a clear, unavoidable disclosure of payment or free treatment in the post itself. Agencies can be liable too.16 CFR 255.5, 255.1(f) (FTC Endorsement Guides) |
| United Kingdom | Narrow exceptions | Paid posts need an upfront “#ad” label. No influencers or health professionals endorsing prescription-only medicines, and no cosmetic ads aimed at under-18s.CAP Code 2.1, 12.18, 12.25; DMCC Act 2024 Sch. 20 |
| Canada | Narrow exceptions | Every material connection must be disclosed. An influencer “my results” post for an Ontario or Alberta physician is very likely a prohibited testimonial.Competition Act; O. Reg. 114/94 s6(2)(b); CPSA Advertising standard |
| Australia | Narrow exceptions | Influencer clinical testimonials are banned and the advertiser is responsible for them. Doctors may not give influencers free or discounted cosmetic procedures.Health Practitioner Regulation National Law s133(1)(c); MBA cosmetic guidelines (2023) |
| Kenya | Not permitted | KMPDC has said using celebrities or influencers to recommend hospitals is not in line with its rules. Doctors may not endorse health products or procedures, and influencer accounts may not advertise medicines.KMPDC Advertising Rules 2016 r4(2); PPB Guideline Rev. 3 (2025) |
A planning summary, not legal advice. We confirm the current rules for your market before anything is published.
How we measure
Judged against your own baseline.
We report the levers below from your analytics and CRM. Magnitudes are reconciled with you privately, never promised up front.
| Lever | Starting point | Direction | How it’s measured |
|---|---|---|---|
| Google Maps Visibility (3-Pack) | Your baseline | Stronger map-pack presence | reconciled under NDA |
| Google Business Profile Actions | Your baseline | More profile actions | reconciled under NDA |
| Direction Requests | Your baseline | More direction requests | reconciled under NDA |
| Phone Calls from Search | Your baseline | More calls | reconciled under NDA |
Operating principles
- Specialty-care patients tend to research for weeks before booking, so your content has to stay in front of them
- Most patients research and compare providers online before they ever call — your digital presence is the first consultation
- Patients increasingly weigh a provider's online presence and reviews alongside personal referrals
- Patients shortlist several providers before choosing one — the goal is to reliably make that shortlist
“The most successful practices treat marketing seriously and consistently, the same way they treat clinical operations. TikTok Management for Healthcare done with that seriousness compounds.”
The evidence
Results you can check, not just claims.
Original reportClient deckPortfolio capture
Creative work with visible impact.
Patient education and a coordinated social programme for Indraprastha Apollo, as reported in the client engagement deck.
- Organic social views
- +717%
- Content interactions
- 1M+
- Performance ads
- +337.7%
Client deckClient-deck figures. The slide does not state the reporting period or baseline; organic views refer to social content, not Google traffic.
Pricing
Clear fees. No lock-in after the minimum term.
Starting fees from our price book. Your proposal confirms the exact scope before you commit.
Practice
Single-clinic and solo practitioners
₹50,000/ month
$1,500 / month outside India
3-month minimum
- 12 edited Reels/Shorts per month
- Scripting & topic research
- Graphic carousels & quotes
- Community moderation & DM routing
- Monthly performance report
Most chosen
Hospital
Multi-line hospitals and chains
₹1,50,000/ month
$5,000 / month outside India
6-month minimum
- 24 edited Reels/Shorts per month
- On-site or studio video direction
- Instagram + YouTube + LinkedIn + FB
- Consented patient-story edits (where lawful)
- Dedicated medical scriptwriter
Enterprise
Hospital groups and global brands
Customengagement
Scoped to your group
12-month minimum
- Multi-department video strategy
- Doctor thought-leadership podcasts
- Crisis communications monitoring
- Full on-site film crew & post-production
- Leadership communications for executives
Prices exclude GST. Advertising spend and third-party software are billed separately. Full pricing
How much does tiktok management for healthcare typically cost?
We're transparent about pricing because we know vague "it depends" answers are frustrating. For tiktok management for healthcare, our fees start from $1,500/month (₹50,000/month in India) on the Practice tier (3-month minimum) and from $5,000/month (₹1,50,000/month in India) on the Hospital tier (6-month minimum); Enterprise is scoped custom (12-month minimum). The right tier depends on your practice size, market competition, and goals, and engagements run month to month once the minimum term ends. During your strategy call, we'll give you a specific quote with ROI projections.
How quickly will I see results from tiktok management for healthcare?
Honestly? It depends on the channel. If we're running Google Ads, you'll start getting calls within the first week or two. SEO is a longer play — expect initial movement in 3-4 months with serious traction by month 6-12. AI and automation changes (like chatbots and automated follow-ups) show impact almost immediately. During your strategy call, we'll map out a realistic timeline based on your specific situation and market.
Will this work for my specific specialty?
We work with 113+ medical specialties — from general dentistry to cardiac surgery to IVF clinics. The approach changes significantly by specialty because patients search and decide differently. A cosmetic surgery patient's journey is completely different from an orthopedic patient's. We tailor everything to your specialty's specific patient behavior patterns.
How often should a healthcare practice post on social media?
Quality beats quantity, but consistency matters. We recommend 3-5 posts per week on Instagram (mix of Reels, carousels, and stories), 2-3 on Facebook, and 1-2 on LinkedIn for physician personal branding. The key isn't hitting a number — it's maintaining a consistent presence so the algorithm rewards your account. We'll build a content calendar that's sustainable for your team without sacrificing quality.
What type of content works best for healthcare social media?
The top performers we see across healthcare accounts: physician-led educational short videos (60-90 seconds explaining a condition or procedure), patient transformation stories (with consent), medical myth debunking, behind-the-scenes practice content, and trending health topic reactions. The 90/10 rule works: 90% educational and engaging content, 10% promotional. Saveable content (carousels with tips, infographics) drives the most algorithmic reach in 2026.
How do we stay HIPAA-compliant on social media?
HIPAA compliance on social media comes down to three rules: never share patient information without written consent (even in comments or DMs), never photograph patients without explicit permission and a signed release, and never discuss specific cases — even anonymously — if they could be identifiable. We train your team on these boundaries and review all content before posting. We also set up private DM protocols so patient inquiries are handled through compliant channels.
Healthcare Social Media
Ready to fill the OPD with tiktok management for healthcare?
Senior strategist on the call. 90-day roadmap whether you engage us or not.
- A 30-minute call with a healthcare specialist
- Your top three growth opportunities, in writing
- Honest advice — even if that means not hiring us
- No obligation and no hard sell
You’ll speak with a senior strategistConsultations are hosted by Arush Thapar’s team.
Step 1 of 3Takes 30 seconds
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