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SEO & Content
GMB & Local SEO Specialist (Healthcare)
Gurugram, India (Hybrid) 1-3 years Full-time
You will make healthcare providers the #1 result when patients search 'doctor near me' or 'best hospital in [city].' You'll own Google Business Profile optimization, local citation management, review generation, and geo-targeted SEO strategies that drive walk-in patients and appointment bookings.
Why Healthcare Marketing is Different
80% of patients choose a healthcare provider within 5km of their location. Local SEO is the single highest-ROI channel for clinics and hospitals. Google Maps Pack rankings directly determine patient footfall. Yet most healthcare organizations have poorly optimized GBP profiles, inconsistent citations, and no review strategy — creating massive opportunity for specialists who understand local healthcare search.
"Working at Branding Pioneers means my digital campaigns don't just generate leads—they actually help patients find life-changing treatments. That shared purpose drives everything we do in the SEO & Content team."
BP
Current Team Member
SEO & Content Department
Your Patient Impact
When a parent searches 'pediatrician near me' at midnight, you ensure they find the best doctor — not just the nearest one. Your local SEO work directly connects patients with quality healthcare providers in their community.
Key Responsibilities
- Optimize Google Business Profiles for 40+ healthcare clients — complete all sections, add photos, manage Q&A
- Build and maintain local citation consistency across 50+ directories per client
- Develop and execute automated review generation systems (WhatsApp/SMS post-visit requests)
- Create geo-targeted landing pages for multi-location healthcare organizations
- Monitor and respond to Google reviews — maintain response time under 4 hours
- Track local ranking positions (Maps Pack, Local Pack) across target keywords
- Manage Google Posts — weekly updates for each client profile
- Build local link building strategies — healthcare directory submissions, local PR, community partnerships
Real Work Scenarios
Scenario 1A chain of 10 dental clinics across Delhi NCR has inconsistent Google Business Profiles — different names, missing photos, no posts. You'll standardize all 10 profiles, build a review generation system, and achieve Maps Pack rankings for 'dentist near me' in each location.
Scenario 2An ophthalmologist in Mumbai has 8 Google reviews while competitors have 200+. You'll implement an automated WhatsApp review request system targeting post-appointment patients, growing reviews to 100+ within 4 months.
Healthcare Expertise
Experience optimizing Google Business Profiles for medical practicesKnowledge of healthcare-specific directories (Practo, Lybrate, Healthgrades, Zocdoc)Understanding of patient review psychology — what drives healthcare reviewsFamiliarity with multi-location healthcare organizations and franchise SEOUnderstanding of local search ranking factors specific to healthcare
Core Attributes
- 1+ years experience with local SEO and Google Business Profile management
- Understanding of NAP consistency and citation management
- Experience with review management and response strategies
- Data-driven approach — tracking local rankings and attributing footfall to SEO efforts
- Attention to detail — managing dozens of profiles without errors
Universal Requirements (All Roles)
1
Healthcare experience is non-negotiable — you must have worked with hospitals, clinics, doctors, or healthcare brands. We don't train from scratch on industry knowledge.
2
Freelancing background required — you must have freelanced in the past or be currently freelancing. We hire people who've built something on their own, managed clients independently, and understand what it means to deliver without a safety net.
3
AI-native workflow expected — you must be proficient with major AI tools (ChatGPT, Claude, Midjourney, Gemini, Perplexity, Cursor, v0, etc.). We don't use AI as a gimmick — it's built into every workflow. If you're not using AI daily, you're already behind.
4
Office collaboration sprints — this is a remote-first role, but you should be willing to travel to our Gurugram HQ for up to 1 week per quarter for team sprints, client workshops, and strategy sessions. We'll cover travel and accommodation.
5
Results over credentials — we don't care about your degree, your English accent, or which college you went to. We care about what you've shipped, what results you've driven, and whether you can do it again here.
Our Values
Transparency
No politics, no hidden agendas. We share numbers openly — client results, team performance, company revenue. If something isn't working, we say it. You'll never have to guess where you stand.
Honesty
We tell clients the truth even when it costs us the deal. We tell teammates the truth even when it's uncomfortable. Honest feedback is how we get better — fast.
Integrity
Do what you said you'd do. Deliver what you promised. If you can't, say so before the deadline — not after. Your word is your reputation here.
Courage
Challenge bad ideas — even if they come from the founder. Push back on clients when their strategy is wrong. Take ownership of mistakes instead of hiding them. We reward courage, not compliance.
Tools You'll Use
Google Business ProfileBrightLocal / WhitesparkGoogle Search ConsoleSEMrush (local keyword tracking)Review Management PlatformGoogle MapsScreaming FrogYext
Success Metrics
- 1.Google Maps Pack rankings for target keywords (target: top 3 for primary terms)
- 2.GBP impressions and action growth (calls, directions, website clicks)
- 3.Review volume and rating improvement per client
- 4.Citation accuracy score across directories (target: 95%+)
- 5.Local organic traffic growth from geo-targeted pages
Services You'll Work On
FAQs
GMB & Local SEO Specialist (Healthcare) — FAQs
GBP is the centerpiece, but the role covers full local SEO — citations, local landing pages, review management, local link building, and geo-targeted content. GBP management is roughly 40% of the role.
Typically 40-60 profiles. Many healthcare clients are multi-location, so one client might have 5-15 profiles. You'll use tools and systems to manage at scale.
Ready to Impact Healthcare?
Apply for GMB & Local SEO Specialist (Healthcare) — send your resume to hr@brandingpioneers.com
2.08MPatients Generated
$26.40MClient Revenue
GMB & Local SEO Specialist (Healthcare)
Full-time