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Data & Analytics
Healthcare Analytics & Reporting Specialist
Remote (India) — Quarterly office sprints in Gurugram 2-5 years Full-time
You will build the analytics infrastructure that proves our marketing works. Dashboards, attribution models, call tracking setups, and ROI reports for hospital CMOs who want to see exactly how many patients came from which campaign. You've done this for healthcare clients before, and you know the difference between vanity metrics and patient attribution.
Why Healthcare Marketing is Different
Healthcare analytics is messy because the patient journey is long and multi-touch. A patient might see a Google Ad, read 3 blog posts, check Google reviews, visit the website twice, call the hospital, and book an appointment — all over 3 weeks. Your job is to stitch this journey together so we can tell a hospital CMO: 'This campaign generated 47 surgeries worth $2.3M in revenue.' That's not easy. That's why we need you.
"Working at Branding Pioneers means my digital campaigns don't just generate leads—they actually help patients find life-changing treatments. That shared purpose drives everything we do in the Data & Analytics team."
BP
Current Team Member
Data & Analytics Department
Your Patient Impact
Your attribution models determine which campaigns get funded — and therefore which patients get reached. Accurate analytics means more budget for campaigns that actually help patients find care.
Key Responsibilities
- Build and maintain marketing dashboards in Looker Studio for 30+ healthcare clients
- Set up GA4, GTM, and conversion tracking for healthcare websites — calls, forms, WhatsApp, appointments
- Design attribution models that connect ad spend to patient appointments and procedures
- Integrate call tracking (CallRail, CallTrackingMetrics) with CRM and ad platforms
- Create monthly and quarterly ROI reports for hospital leadership — revenue attributed, not just leads
- Build automated reporting pipelines using Supermetrics, BigQuery, or Sheets-based ETL
- Audit existing analytics setups for new clients — identify data gaps, fix tracking issues
- Train client teams and internal teams on reading dashboards and interpreting healthcare marketing data
Real Work Scenarios
Scenario 1A hospital group with 5 locations and $50K/month in ad spend has no idea which campaigns drive actual patients. You'll audit their GA4, set up cross-domain tracking, implement phone call tracking, build CRM-connected dashboards, and deliver their first-ever patient attribution report.
Scenario 2A clinic's Google Ads shows 200 conversions/month but the front desk says they only got 30 calls. You'll investigate the tracking setup, find phantom conversions from misconfigured GTM tags, fix the tracking, and rebuild the dashboard to show real patient leads.
Healthcare Expertise
Experience building analytics for healthcare marketing — not e-commerce, not SaaS, healthcare specificallyUnderstanding of patient attribution challenges — long conversion windows, phone calls, walk-insKnowledge of healthcare CRM data structures — leads, appointments, procedures, revenueExperience reporting to hospital leadership — CMOs, Medical Directors, CEOs
Core Attributes
- 2+ years in digital marketing analytics with hands-on GA4 and GTM experience
- Freelancing experience preferred — you've set up analytics independently for clients
- AI-powered analysis — you use ChatGPT/Claude to analyze data, write queries, and automate reports
- SQL or BigQuery familiarity for pulling and transforming marketing data
- Storytelling with data — you can turn a spreadsheet into a narrative that a hospital CEO understands
Universal Requirements (All Roles)
1
Healthcare experience is non-negotiable — you must have worked with hospitals, clinics, doctors, or healthcare brands. We don't train from scratch on industry knowledge.
2
Freelancing background required — you must have freelanced in the past or be currently freelancing. We hire people who've built something on their own, managed clients independently, and understand what it means to deliver without a safety net.
3
AI-native workflow expected — you must be proficient with major AI tools (ChatGPT, Claude, Midjourney, Gemini, Perplexity, Cursor, v0, etc.). We don't use AI as a gimmick — it's built into every workflow. If you're not using AI daily, you're already behind.
4
Office collaboration sprints — this is a remote-first role, but you should be willing to travel to our Gurugram HQ for up to 1 week per quarter for team sprints, client workshops, and strategy sessions. We'll cover travel and accommodation.
5
Results over credentials — we don't care about your degree, your English accent, or which college you went to. We care about what you've shipped, what results you've driven, and whether you can do it again here.
Our Values
Transparency
No politics, no hidden agendas. We share numbers openly — client results, team performance, company revenue. If something isn't working, we say it. You'll never have to guess where you stand.
Honesty
We tell clients the truth even when it costs us the deal. We tell teammates the truth even when it's uncomfortable. Honest feedback is how we get better — fast.
Integrity
Do what you said you'd do. Deliver what you promised. If you can't, say so before the deadline — not after. Your word is your reputation here.
Courage
Challenge bad ideas — even if they come from the founder. Push back on clients when their strategy is wrong. Take ownership of mistakes instead of hiding them. We reward courage, not compliance.
Tools You'll Use
Google Analytics 4Google Tag ManagerLooker StudioBigQuerySupermetricsCallRailGoogle Ads Conversion TrackingMeta CAPIExcel / Google Sheets (advanced)ChatGPT / Claude
Success Metrics
- 1.Dashboard accuracy — zero discrepancies between reported and actual conversion data
- 2.Tracking coverage — 100% of client campaigns have proper conversion tracking
- 3.Report delivery — on-time, every month, for every client. No exceptions.
- 4.Data-driven decisions — at least 3 actionable insights per client per monthly report
- 5.Attribution model adoption — client teams actively using your dashboards for decisions
Services You'll Work On
FAQs
Healthcare Analytics & Reporting Specialist — FAQs
No. This is marketing analytics — dashboards, tracking, attribution, reporting. You need to be good with numbers and tools, but you won't be building ML models. Think 'marketing analyst who speaks hospital.'
Sometimes. When we need server-side tracking, CRM integrations, or HIS data access, you'll coordinate with hospital IT. You need to speak their language without getting lost in it.
Ready to Impact Healthcare?
Apply for Healthcare Analytics & Reporting Specialist — send your resume to hr@brandingpioneers.com
2.08MPatients Generated
$26.40MClient Revenue
Healthcare Analytics & Reporting Specialist
Full-time