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AI & Automation
Healthcare CRM & Automation Specialist
Gurugram, India (Hybrid) 3-5 years Full-time
You will build and manage CRM systems and marketing automation workflows that convert patient inquiries into booked appointments and long-term relationships. Your automations ensure every patient gets the right message at the right time — reducing no-shows, increasing conversions, and building loyalty.
Why Healthcare Marketing is Different
Healthcare CRM is not like e-commerce CRM. Patient journeys are longer, more emotional, and privacy-sensitive. A patient considering knee replacement surgery might take 3 months to decide. Your automation sequences must nurture trust over weeks, comply with data privacy regulations, and handle sensitive health information with care.
"Working at Branding Pioneers means my digital campaigns don't just generate leads—they actually help patients find life-changing treatments. That shared purpose drives everything we do in the AI & Automation team."
BP
Current Team Member
AI & Automation Department
Your Patient Impact
Your automations ensure no patient falls through the cracks. The follow-up email that reminds someone about their consultation, the WhatsApp message that reduces a no-show, the review request that builds the clinic's reputation — each touchpoint you automate improves patient experience and outcomes.
Key Responsibilities
- Set up and manage CRM platforms (HubSpot, Zoho, GoHighLevel) for healthcare clients
- Build automated email sequences — welcome, nurture, post-visit, re-engagement, review requests
- Create WhatsApp automation workflows — appointment reminders, follow-ups, patient communication
- Implement lead scoring systems — qualify and route leads based on behavior and demographics
- Build patient journey maps and automate touchpoints across the entire lifecycle
- Set up tracking and attribution — connecting marketing campaigns to patient conversions
- Create automated reporting dashboards for client teams
- Integrate CRM with Google Ads, Meta Ads, website forms, and phone tracking systems
Real Work Scenarios
Scenario 1A hospital chain with 8 branches needs a unified CRM. You'll set up GoHighLevel with location-specific pipelines, automated lead routing, appointment reminders, and post-visit review requests — all reporting to a central dashboard.
Scenario 2A fertility clinic has a 40% no-show rate. You'll build a multi-channel reminder system: email 48 hours before, WhatsApp 24 hours before, SMS 2 hours before — reducing no-shows to under 15%.
Healthcare Expertise
Understanding of patient data privacy (HIPAA awareness, data handling best practices)Experience with healthcare-specific CRM workflows — appointment-based funnelsKnowledge of patient communication sensitivity — tone, timing, frequencyExperience with appointment scheduling and no-show reduction automationsUnderstanding of healthcare lead scoring — qualifying by procedure type, urgency, budget
Core Attributes
- 3+ years experience with CRM platforms and marketing automation
- Strong technical skills — API integrations, webhook configuration, data mapping
- Analytical mindset — building attribution models and measuring automation ROI
- Process design — mapping complex workflows and identifying automation opportunities
- Clear documentation skills — creating SOPs for automation workflows
Universal Requirements (All Roles)
1
Healthcare experience is non-negotiable — you must have worked with hospitals, clinics, doctors, or healthcare brands. We don't train from scratch on industry knowledge.
2
Freelancing background required — you must have freelanced in the past or be currently freelancing. We hire people who've built something on their own, managed clients independently, and understand what it means to deliver without a safety net.
3
AI-native workflow expected — you must be proficient with major AI tools (ChatGPT, Claude, Midjourney, Gemini, Perplexity, Cursor, v0, etc.). We don't use AI as a gimmick — it's built into every workflow. If you're not using AI daily, you're already behind.
4
Office collaboration sprints — this is a remote-first role, but you should be willing to travel to our Gurugram HQ for up to 1 week per quarter for team sprints, client workshops, and strategy sessions. We'll cover travel and accommodation.
5
Results over credentials — we don't care about your degree, your English accent, or which college you went to. We care about what you've shipped, what results you've driven, and whether you can do it again here.
Our Values
Transparency
No politics, no hidden agendas. We share numbers openly — client results, team performance, company revenue. If something isn't working, we say it. You'll never have to guess where you stand.
Honesty
We tell clients the truth even when it costs us the deal. We tell teammates the truth even when it's uncomfortable. Honest feedback is how we get better — fast.
Integrity
Do what you said you'd do. Deliver what you promised. If you can't, say so before the deadline — not after. Your word is your reputation here.
Courage
Challenge bad ideas — even if they come from the founder. Push back on clients when their strategy is wrong. Take ownership of mistakes instead of hiding them. We reward courage, not compliance.
Tools You'll Use
HubSpot CRMGoHighLevel (GHL)Zoho CRMZapier / Make.comWhatsApp Business APICallRail / Call TrackingGoogle Tag ManagerLooker Studio
Success Metrics
- 1.Lead-to-appointment conversion rate improvement (target: +40% via automation)
- 2.No-show rate reduction (target: 50%+ reduction through automated reminders)
- 3.CRM adoption rate across client teams
- 4.Automation coverage (% of patient touchpoints automated)
- 5.Revenue attributed to automated sequences
Services You'll Work On
FAQs
Healthcare CRM & Automation Specialist — FAQs
GoHighLevel (GHL) is our primary platform for healthcare clients, but you'll also work with HubSpot and Zoho depending on client needs. Experience with any of these is acceptable.
Yes — you'll lead CRM onboarding calls, train client teams on automation workflows, and present monthly automation performance reports.
Ready to Impact Healthcare?
Apply for Healthcare CRM & Automation Specialist — send your resume to hr@brandingpioneers.com
2.08MPatients Generated
$26.40MClient Revenue
Healthcare CRM & Automation Specialist
Full-time