All Positions
SEO & Content
Healthcare Social Media Manager
Gurugram, India (Hybrid) 3-5 years Full-time
You will own social media strategy for healthcare organizations — building doctor personal brands, hospital authority, and patient trust across Instagram, LinkedIn, YouTube, and Facebook. Your content directly shapes how patients perceive and choose healthcare providers.
Why Healthcare Marketing is Different
Healthcare social media walks a fine line between engaging and compliant. Patients use social platforms to evaluate doctors before booking. A surgeon's Instagram credibility can drive more consultations than any ad. But medical advertising regulations, patient privacy, and ethical considerations make healthcare social uniquely challenging.
"Working at Branding Pioneers means my digital campaigns don't just generate leads—they actually help patients find life-changing treatments. That shared purpose drives everything we do in the SEO & Content team."
BP
Current Team Member
SEO & Content Department
Your Patient Impact
Your content builds the trust bridge between patients and providers. A well-crafted doctor profile video or a patient success story (with consent) can give someone the confidence to seek treatment they've been avoiding.
Key Responsibilities
- Develop and execute social media strategies for 20+ healthcare clients across platforms
- Build doctor personal brand content — LinkedIn thought leadership, Instagram Reels, YouTube shorts
- Create hospital brand content — facility showcases, department highlights, patient stories
- Manage content calendars with 3-5 posts per week per client across multiple platforms
- Shoot and edit short-form video content (Reels, YouTube Shorts, TikTok)
- Monitor engagement, respond to comments/DMs, and manage online reputation
- Run social media ad campaigns (Instagram, Facebook, LinkedIn) for patient acquisition
- Report monthly analytics — follower growth, engagement rates, leads from social
Real Work Scenarios
Scenario 1A cosmetic surgeon in Dubai wants to build an Instagram presence from scratch. You'll create a content strategy featuring before/after results, procedure explainers, and patient journey Reels — targeting 10K followers in 6 months.
Scenario 2A multi-specialty hospital needs to establish its 12 department heads as thought leaders on LinkedIn. You'll create a content framework, ghostwrite posts, and build engagement strategies for each doctor.
Healthcare Expertise
Understanding of medical advertising regulations on social platformsExperience creating healthcare content that builds trust (not just engagement)Knowledge of patient consent requirements for testimonials and photosSensitivity to healthcare topics — empathetic, professional toneExperience with doctor personal branding and thought leadership positioning
Core Attributes
- 3+ years social media management with proven follower/engagement growth
- Strong visual content creation — photography, video editing, graphic design
- Copywriting skills — writing captions that inform, engage, and convert
- Analytics skills — translating social metrics into business impact
- Community management — handling patient inquiries and sensitive feedback
Universal Requirements (All Roles)
1
Healthcare experience is non-negotiable — you must have worked with hospitals, clinics, doctors, or healthcare brands. We don't train from scratch on industry knowledge.
2
Freelancing background required — you must have freelanced in the past or be currently freelancing. We hire people who've built something on their own, managed clients independently, and understand what it means to deliver without a safety net.
3
AI-native workflow expected — you must be proficient with major AI tools (ChatGPT, Claude, Midjourney, Gemini, Perplexity, Cursor, v0, etc.). We don't use AI as a gimmick — it's built into every workflow. If you're not using AI daily, you're already behind.
4
Office collaboration sprints — this is a remote-first role, but you should be willing to travel to our Gurugram HQ for up to 1 week per quarter for team sprints, client workshops, and strategy sessions. We'll cover travel and accommodation.
5
Results over credentials — we don't care about your degree, your English accent, or which college you went to. We care about what you've shipped, what results you've driven, and whether you can do it again here.
Our Values
Transparency
No politics, no hidden agendas. We share numbers openly — client results, team performance, company revenue. If something isn't working, we say it. You'll never have to guess where you stand.
Honesty
We tell clients the truth even when it costs us the deal. We tell teammates the truth even when it's uncomfortable. Honest feedback is how we get better — fast.
Integrity
Do what you said you'd do. Deliver what you promised. If you can't, say so before the deadline — not after. Your word is your reputation here.
Courage
Challenge bad ideas — even if they come from the founder. Push back on clients when their strategy is wrong. Take ownership of mistakes instead of hiding them. We reward courage, not compliance.
Tools You'll Use
Meta Business SuiteInstagramLinkedInYouTube StudioCanva ProCapCut / Premiere ProHootsuite / BufferGoogle Analytics 4
Success Metrics
- 1.Follower growth rate across client accounts (target: 15%+ monthly)
- 2.Engagement rate (target: 4%+ average across healthcare accounts)
- 3.Leads generated from social media channels
- 4.Content production velocity (posts per week per client)
- 5.Client social media satisfaction scores
Services You'll Work On
FAQs
Healthcare Social Media Manager — FAQs
Primarily organic content strategy and creation. You'll collaborate with our paid media team on social ad campaigns, but your focus is building organic authority and engagement.
Yes — basic video shooting and editing for Reels/Shorts is essential. You don't need professional cinematography skills, but smartphone video production and editing in CapCut or similar tools is required.
Ready to Impact Healthcare?
Apply for Healthcare Social Media Manager — send your resume to hr@brandingpioneers.com
2.08MPatients Generated
$26.40MClient Revenue
Healthcare Social Media Manager
Full-time