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Design & Engineering
Healthcare UI/UX Designer
Remote (India) — Quarterly office sprints in Gurugram 3-5 years Full-time
You will design healthcare digital experiences that patients actually use — hospital websites, appointment booking flows, doctor search interfaces, patient portals, and mobile-first landing pages. You've designed for healthcare before, you understand that medical UX is a trust exercise, and you've freelanced enough to know that 'pixel-perfect' means nothing if the form doesn't convert.
Why Healthcare Marketing is Different
Healthcare UX has unique constraints: patients are often anxious, in pain, or making decisions for loved ones. Your design must reduce cognitive load, build trust instantly, and make it effortless to book an appointment — even for a 65-year-old who's never used an online booking system. Accessibility isn't a checkbox; it's the default. And every design choice must account for mobile-first users in emerging markets with slow connections.
"Working at Branding Pioneers means my digital campaigns don't just generate leads—they actually help patients find life-changing treatments. That shared purpose drives everything we do in the Design & Engineering team."
BP
Current Team Member
Design & Engineering Department
Your Patient Impact
The appointment flow you design determines whether a patient books or gives up. The doctor profile page you layout determines whether they trust the surgeon enough to schedule. Your UX decisions directly impact patient access to healthcare.
Key Responsibilities
- Design end-to-end healthcare digital experiences — hospital websites, clinic landing pages, patient booking flows
- Create wireframes, prototypes, and high-fidelity mockups in Figma for healthcare web projects
- Design doctor directory and search interfaces — filterable by specialty, location, insurance, availability
- Build appointment booking UX flows — from service selection to doctor choice to time slot to confirmation
- Conduct UX audits on existing healthcare websites — identify conversion blockers, accessibility issues, trust gaps
- Design responsive, mobile-first layouts for patients in emerging markets with varying connectivity
- Create design systems and component libraries for healthcare brand consistency across projects
- Collaborate with developers to ensure pixel-perfect implementation and proper interaction patterns
Real Work Scenarios
Scenario 1A 300-bed hospital's website has a 90% bounce rate on mobile. You'll conduct a UX audit, identify that the appointment booking is buried 4 clicks deep, redesign the mobile experience with a sticky booking CTA, simplify the doctor search, and target a 3x improvement in mobile appointment bookings.
Scenario 2A new fertility clinic needs a complete website UX — from homepage to treatment pages to IVF calculator to appointment booking. You'll map the anxious patient journey, design trust-building page layouts, and create a seamless inquiry-to-consultation flow.
Healthcare Expertise
Portfolio includes healthcare UX work — hospital websites, patient portals, medical booking systemsUnderstanding of patient psychology in digital interactions — anxiety reduction, trust building, clarityKnowledge of healthcare accessibility requirements — WCAG 2.1 AA, screen readers, color contrast for medical contentExperience with healthcare conversion optimization — appointment booking rates, form completion rates
Core Attributes
- 3+ years of product/UX design with a portfolio of live, shipped healthcare projects
- Freelancing experience required — you've run design projects end-to-end for clients
- AI-augmented design — you use AI for ideation, copy suggestions, image generation, and user research synthesis
- Systems thinking — you build component libraries, not one-off pages
- Data-informed design — you use heatmaps, session recordings, and A/B test data to validate decisions
Universal Requirements (All Roles)
1
Healthcare experience is non-negotiable — you must have worked with hospitals, clinics, doctors, or healthcare brands. We don't train from scratch on industry knowledge.
2
Freelancing background required — you must have freelanced in the past or be currently freelancing. We hire people who've built something on their own, managed clients independently, and understand what it means to deliver without a safety net.
3
AI-native workflow expected — you must be proficient with major AI tools (ChatGPT, Claude, Midjourney, Gemini, Perplexity, Cursor, v0, etc.). We don't use AI as a gimmick — it's built into every workflow. If you're not using AI daily, you're already behind.
4
Office collaboration sprints — this is a remote-first role, but you should be willing to travel to our Gurugram HQ for up to 1 week per quarter for team sprints, client workshops, and strategy sessions. We'll cover travel and accommodation.
5
Results over credentials — we don't care about your degree, your English accent, or which college you went to. We care about what you've shipped, what results you've driven, and whether you can do it again here.
Our Values
Transparency
No politics, no hidden agendas. We share numbers openly — client results, team performance, company revenue. If something isn't working, we say it. You'll never have to guess where you stand.
Honesty
We tell clients the truth even when it costs us the deal. We tell teammates the truth even when it's uncomfortable. Honest feedback is how we get better — fast.
Integrity
Do what you said you'd do. Deliver what you promised. If you can't, say so before the deadline — not after. Your word is your reputation here.
Courage
Challenge bad ideas — even if they come from the founder. Push back on clients when their strategy is wrong. Take ownership of mistakes instead of hiding them. We reward courage, not compliance.
Tools You'll Use
FigmaFigJamAdobe XDMaze / HotjarStark (accessibility)Webflow (prototyping)ChatGPT / ClaudeMidjourney
Success Metrics
- 1.Conversion rate improvements on redesigned healthcare pages (target: +50% appointment bookings)
- 2.Design-to-development handoff quality — developer questions per project (target: under 5)
- 3.Accessibility audit scores on shipped designs (target: WCAG 2.1 AA compliance)
- 4.Project delivery speed — wireframe to approved design in 1-2 weeks
- 5.Client design approval rate — first-round approval on 80%+ of screens
Services You'll Work On
FAQs
Healthcare UI/UX Designer — FAQs
No, but you need to understand HTML/CSS basics and know what's feasible in Next.js/React. Designers who hand off impossible-to-build designs don't last here.
Yes — but don't expect a formal UX research team. You'll analyze Hotjar recordings, review conversion data, talk to front-desk staff, and sometimes interview patients. Scrappy research, not academic research.
Ready to Impact Healthcare?
Apply for Healthcare UI/UX Designer — send your resume to hr@brandingpioneers.com
2.08MPatients Generated
$26.40MClient Revenue
Healthcare UI/UX Designer
Full-time