Sources & References
220% growth in referral conversions, 3.8x return on spend, and 45+ Google reviews. Here's the playbook.
The Manchester market for cardiac rehabilitation is dense. This practice had the skills but didn't have the pipeline. Walk-ins and referrals couldn't fill the schedule. They needed predictable patient flow from digital — and they needed it fast.
We built a patient acquisition system — not a campaign. Website + SEO for visibility, conversion-optimized pages to capture demand, and automated follow-up so no lead slipped through.
We treated patient acquisition like a pipeline problem. Top of funnel: targeted Website to generate awareness. Middle: educational content that builds trust. Bottom: streamlined booking + sub-5-minute response times.
Figured out where the leaks were
Put the patient acquisition machine together
Less spend, more patients. The math started working.
Growth target hit. System self-sustaining.
“There was a point where I was worried about the future of this practice. We're good at what we do, but patients couldn't find us. Now we're at capacity and I'm interviewing new doctors. That's a problem I'm happy to have.”
For cardiac rehabilitation searches in Manchester, 60%+ of first interactions happen through the GBP listing — not the website. Optimizing it was the single highest-ROI move.
We drove cost down from £280 to £90. Revenue per patient stayed the same. That margin difference funded the entire marketing program and then some.
Once patient flow became predictable, the practice shifted focus to efficiency, upsells, and expansion. That's what a real patient acquisition system does — it moves the bottleneck forward.
Book 30 minutes with us. We'll audit your digital presence and show you what's possible. That's literally what the call is for.