Oncology — Case Study
Page 1 Rankings & Trusted Digital Brand for Leading Surgical Oncologist in Delhi
How Branding Pioneers built Dr. Kaushal Yadav's digital authority as a top surgical oncologist through SEO and personal branding.
Client Type
Individual Surgeon
Location
Delhi, India
Specialization
Surgical Oncology
Scale
Senior Consultant — Cancer Surgery
Best for:Individual SurgeonSurgical OncologyDelhi practices
The Challenge
What Was Holding Them Back
Dr. Kaushal Yadav, a skilled surgical oncologist, was invisible online while less experienced competitors captured patients searching for cancer surgery in Delhi.
1No personal website despite performing 500+ cancer surgeries annually
2Patients searching 'cancer surgeon delhi' found competitors — not Dr. Yadav
3Hospital website listed him generically with no differentiation of expertise
4Complex cases (GI oncology, breast cancer surgery) were not represented online
5No video content or patient stories to build trust before first consultation
6Medical tourism patients from neighboring countries couldn't discover Dr. Yadav
Our Approach
The Strategy
Establish Dr. Kaushal Yadav as the most credible surgical oncologist online in Delhi through a combination of SEO-optimized personal branding, authority content, and reputation building.
SEO
Rank for surgical oncology and cancer surgery keywords in Delhi and India
Personal Branding
Position Dr. Yadav as a thought leader in surgical oncology
Content Marketing
Publish authoritative content on cancer surgery procedures and outcomes
Video Content
Create patient education and post-surgery testimonial videos
Reputation Management
Build authentic review base from satisfied cancer surgery patients
We focused on Dr. Yadav's unique differentiator — his specialization in minimally invasive cancer surgery and complex GI oncology cases. Content strategy centered on procedure-specific pages, patient success stories, and educational content that demonstrates surgical expertise rather than just claiming it.
Execution
How We Executed — Phase by Phase
Month 1-3
Brand Identity & Digital Foundation
Built personal brand website and established all digital touchpoints.
- Created personal brand identity reflecting surgical precision and patient compassion
- Developed comprehensive website with cancer-type specific landing pages
- Built pages for GI oncology, breast cancer surgery, head & neck, and soft tissue sarcoma
- Implemented medical schema markup and technical SEO foundation
- Set up Google My Business with surgical oncology-specific optimization
- Created patient inquiry forms with cancer-type pre-qualification
WordPressFigmaGoogle Search ConsoleAhrefs
Month 4-6
Content Authority Campaign
Published authoritative content establishing topical authority in surgical oncology.
- Published 35 articles on cancer surgery types, staging, and treatment decisions
- Created surgery comparison guides (robotic vs. open, minimally invasive options)
- Developed patient preparation and post-surgery recovery guides
- Built case study pages showcasing complex surgical outcomes (anonymized)
- Initiated backlink outreach to oncology journals, health portals, and cancer foundations
Surfer SEOAhrefsGoogle DocsCanva
Month 7-9
Reputation & Video Strategy
Built online reputation and launched video content for trust building.
- Produced 8 patient testimonial videos documenting cancer surgery journeys
- Generated 50+ Google reviews from post-surgery patients
- Created procedure explainer videos with Dr. Yadav for YouTube and website embedding
- Built 'Ask the Surgeon' Q&A content series addressing common patient fears
- Implemented retargeting campaigns for visitors who viewed specific cancer type pages
YouTube StudioCapCutGoogle AdsBrightLocal
Month 10-12
Ranking Consolidation & Medical Tourism
Secured top rankings and expanded to medical tourism keywords.
- Achieved page 1 rankings for 12 primary surgical oncology keywords
- Launched medical tourism landing pages targeting patients from Africa, Middle East, and Bangladesh
- Built international patient services page with visa assistance and accommodation information
- Created second opinion request flow for international cancer patients
- Optimized conversion funnels reducing cost per qualified lead by 35%
- Established referral partnerships with oncologists in neighboring countries
AhrefsGoogle OptimizeCallRailWhatsApp Business
Project Gallery
Work Showcase
The Results
Page 1
Google Rankings
Top rankings for surgical oncology, cancer surgeon, and related terms in Delhi
30+
Monthly Leads
Qualified cancer surgery consultation requests from organic and referral channels
50+
Google Reviews
4.9-star rating with detailed patient journey reviews
8,500
Monthly Visitors
Growing organic traffic from cancer surgery search terms
8
Patient Testimonial Videos
Powerful cancer surgery patient story videos on YouTube
5+
International Patients/Month
International patients finding Dr. Yadav through organic search
The Transformation — Before vs. After
Before
After
Google Rankings
Not ranked
Page 1 for 12 keywords
Monthly Patient Leads
2 (referral only)
30+ (digital + referral)
Google Reviews
0
50+ (4.9 stars)
Monthly Website Traffic
0
8,500 visitors
International Patient Inquiries
0
5+ per month
Online Brand Authority
No digital presence
Recognized surgical oncologist online
“Branding Pioneers understood that marketing a surgical oncologist requires a different approach — empathetic yet authoritative. They've built a digital brand that accurately represents my surgical philosophy. The patient stories and content they've created build trust before patients even walk into my clinic.”
Dr. Kaushal Yadav
Senior Consultant, Surgical Oncology · Dr. Kaushal Yadav Cancer Surgery
Video Testimonial
Hear It Directly from Dr. Kaushal Yadav
SEO Performance
Google Keyword Rankings
Live ranking positions achieved through our SEO strategy
| Keyword | Position | Last Tested |
|---|---|---|
| surgical oncologist delhi | #1 | 2026-03-22 |
| cancer surgeon india | #2 | 2026-03-20 |
| best cancer surgeon delhi | #1 | 2026-03-25 |
| gi oncology surgeon delhi | #1 | 2026-03-18 |
| cancer surgery cost delhi | #2 | 2026-03-21 |
| surgical oncologist near me | #3 | 2026-03-19 |
Growth Metrics
Monthly Performance Dashboard
8,500
Monthly Organic Traffic
95
Monthly Leads Generated
30
Qualified Leads / Month
12
Surgical Patients / Month
3.5%
Conversion Rate
INR 350
Cost Per Lead
Insights
Key Takeaways
Surgical Oncology Branding Must Balance Authority with Empathy
Cancer patients need to trust their surgeon's expertise while feeling emotionally supported. Content strategy must demonstrate surgical mastery without being cold or clinical.
Procedure-Specific Pages Capture High-Intent Patients
Patients searching for specific cancer surgery types (e.g., Whipple procedure, mastectomy) are close to making treatment decisions. Detailed procedure pages convert these high-intent searchers.
Video Testimonials Are Critical for Cancer Surgery
Seeing and hearing a real cancer survivor share their surgical journey builds trust that text testimonials cannot match. Video is the most powerful trust medium for surgical specialties.
Medical Tourism Requires Dedicated Infrastructure
International patients need more than rankings — they need visa assistance info, accommodation guides, and easy communication channels. A dedicated medical tourism section unlocks this patient segment.
Explore Services
Services Used in This Case Study
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