Website Development — Case Study
Professional Surgeon Website Driving 30+ Monthly Consultation Requests for Joint Replacement Specialist
How Branding Pioneers built a trust-building website for Dr. Ramniwas Swarnkar that converts orthopedic patients searching for joint replacement surgery.
Client Type
Individual Surgeon
Location
Jaipur, Rajasthan, India
Specialization
Joint Replacement Surgery
Scale
Senior Joint Replacement Consultant
Best for:Individual SurgeonJoint Replacement SurgeryJaipur, Rajasthan practices
The Challenge
What Was Holding Them Back
Dr. Ramniwas Swarnkar, one of Jaipur's most experienced joint replacement surgeons, had no digital presence while younger competitors captured patients online.
1No personal website despite performing 1,000+ successful joint replacements
2Patients searching for joint replacement in Jaipur found competitors first
3Senior patients and their families research surgery options extensively online before deciding
4No platform to showcase surgical outcomes, implant choices, and recovery protocols
5Hospital listing provided minimal differentiation from other orthopedic surgeons
6Medical tourism patients from smaller cities in Rajasthan couldn't discover Dr. Swarnkar
Our Approach
The Strategy
Build an informative, accessible website optimized for senior patients and their families, focusing on joint replacement education, surgeon credentials, and patient stories.
Website Development
Build accessible, informative website with large fonts and clear navigation for senior patient demographic
Content Strategy
Create detailed joint replacement procedure, implant comparison, and recovery guides
Local SEO
Rank for joint replacement and orthopedic surgery keywords in Jaipur and Rajasthan
Patient Stories
Showcase recovery stories from knee and hip replacement patients
The website was designed for the actual user — typically a 40-60 year old patient or their adult children. Large fonts, clear navigation, comprehensive procedure information, and prominently displayed contact options. Every page answered the questions patients ask in consultation, pre-qualifying visitors before they book.
Execution
How We Executed — Phase by Phase
Week 1-2
Patient-Centric Design
Designed for the senior patient demographic with accessibility and clarity as priorities.
- Researched patient demographics — 70% searches from adult children researching for parents
- Designed accessible UI with 18px+ base font, high contrast, and simplified navigation
- Created wireframes for procedure pages, implant comparison, and cost transparency sections
- Planned video content integration for surgical procedure explanations
- Designed prominent click-to-call and WhatsApp buttons for easy contact
FigmaGoogle AnalyticsAhrefs
Week 3-4
Content Development
Created comprehensive joint replacement content reviewed by Dr. Swarnkar.
- Wrote 12 procedure pages — total knee, partial knee, hip replacement, revision surgery
- Created implant comparison guides with brand information and pros/cons
- Developed cost transparency pages with insurance and financing information
- Collected 20 patient recovery stories with before/after mobility outcomes
- Created pre-surgery preparation and post-surgery recovery timelines
Google DocsCanvaGrammarly
Week 5-6
Development & Integration
Built the website with senior-friendly UX and multiple contact channels.
- Developed responsive website with senior-friendly UX patterns
- Built implant comparison tool allowing patients to evaluate options side-by-side
- Integrated multi-channel contact — phone, WhatsApp, email, and online form
- Created surgery cost estimator with insurance coverage information
- Added video embedding for procedure explanation and patient story videos
Next.jsTailwind CSSWhatsApp Business APIYouTube
Week 7-8
SEO, Testing & Launch
Optimized for local search and launched with targeted digital campaign.
- Implemented comprehensive local SEO for Jaipur and surrounding Rajasthan cities
- Tested website with actual senior patients for usability feedback
- Set up Google My Business with joint replacement specific optimization
- Launched Google Ads campaign targeting 'joint replacement jaipur' keywords
- Created city-specific landing pages for Ajmer, Udaipur, and Jodhpur patients
- Set up call tracking and form analytics for lead measurement
Google Search ConsoleBrightLocalGoogle AdsCallRail
Project Gallery
Work Showcase
The Results
30+
Monthly Consultations
10x increase in monthly consultation requests from digital channels
Top 3
Local Rankings
Ranking in top 3 for joint replacement keywords in Jaipur
20
Patient Stories
Real patient recovery journeys building trust for prospective patients
4,500
Monthly Visitors
Organic traffic from joint replacement and orthopedic searches
35%
Out-of-City Patients
Patients from Ajmer, Udaipur, and Jodhpur finding Dr. Swarnkar online
92+
Accessibility Score
High accessibility scores ensuring usability for elderly patients
The Transformation — Before vs. After
Before
After
Online Presence
No website
Comprehensive surgeon website
Monthly Consultations
3 (referral only)
30+ (digital + referral)
Google Ranking
Not ranked
Top 3 for joint replacement Jaipur
Patient Information
Available only in person
24/7 online access
Geographic Reach
Jaipur city only
All of Rajasthan
Patient Stories
None online
20 recovery journeys published
“Branding Pioneers built a website that my patients can actually use — clear, informative, and easy to navigate. The joint replacement information helps patients come prepared for consultation. I'm now getting patients from across Rajasthan, not just Jaipur. The results exceeded my expectations.”
Dr. Ramniwas Swarnkar
Senior Consultant, Joint Replacement Surgery · Dr. Ramniwas Swarnkar Joint Replacement Clinic
Video Testimonial
Hear It Directly from Dr. Ramniwas Swarnkar
SEO Performance
Google Keyword Rankings
Live ranking positions achieved through our SEO strategy
| Keyword | Position | Last Tested |
|---|---|---|
| joint replacement surgeon jaipur | #1 | 2026-03-22 |
| knee replacement cost india | #3 | 2026-03-20 |
| hip replacement specialist jaipur | #1 | 2026-03-25 |
| best orthopedic surgeon jaipur | #2 | 2026-03-18 |
| total knee replacement jaipur | #1 | 2026-03-21 |
| joint replacement surgery rajasthan | #2 | 2026-03-19 |
Growth Metrics
Monthly Performance Dashboard
4,500
Monthly Organic Traffic
75
Monthly Leads Generated
30
Qualified Leads / Month
12
Surgical Patients / Month
6.7%
Conversion Rate
INR 160
Cost Per Lead
Insights
Key Takeaways
Design for the Actual User, Not the Client
The patient demographic for joint replacement is 50-70+ years old, often with their adult children researching. Large fonts, simple navigation, and prominent contact options are essential — not flashy animations.
Implant Comparison Content Converts High-Intent Visitors
Patients comparing implant brands and costs are close to making a decision. Providing transparent comparison content captures these high-intent visitors.
City-Specific Pages Expand Geographic Reach
Creating landing pages for patients from surrounding cities expanded Dr. Swarnkar's patient catchment from Jaipur-only to all of Rajasthan — a 35% increase in out-of-city patients.
Patient Recovery Stories Build Surgical Confidence
For senior patients considering major surgery, seeing real recovery stories from similar patients reduces fear and builds confidence in the surgeon's abilities.
Explore Services
Services Used in This Case Study
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