Sources & References
190% growth in ivf cycle bookings, 5.8x return on spend, and 55+ Google reviews. Here's the playbook.
Great clinical work, zero digital footprint. The fertility clinic relied almost entirely on word-of-mouth — which meant growth was slow and unpredictable. In Melbourne, competitors with worse outcomes were winning patients because they showed up first on Google.
We built a patient acquisition system — not a campaign. Content + SEO for visibility, conversion-optimized pages to capture demand, and automated follow-up so no lead slipped through.
We treated patient acquisition like a pipeline problem. Top of funnel: targeted Content to generate awareness. Middle: educational content that builds trust. Bottom: streamlined booking + sub-5-minute response times.
Figured out where the leaks were
Put the patient acquisition machine together
Less spend, more patients. The math started working.
Growth target hit. System self-sustaining.
“I tell every doctor I know: stop relying on referrals alone. We did, and we were stuck at 18 patients a month. Now we're at 52. Digital isn't optional anymore. These guys proved that.”
For ivf & fertility searches in Melbourne, 60%+ of first interactions happen through the GBP listing — not the website. Optimizing it was the single highest-ROI move.
We drove cost down from A$450 to A$160. Revenue per patient stayed the same. That margin difference funded the entire marketing program and then some.
Once patient flow became predictable, the practice shifted focus to efficiency, upsells, and expansion. That's what a real patient acquisition system does — it moves the bottleneck forward.
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