Sources & References
A hospital group in Lagos was stuck at 80 leads/month. Website + Google Ads changed that — permanently.
Great clinical work, zero digital footprint. The hospital group relied almost entirely on word-of-mouth — which meant growth was slow and unpredictable. In Lagos, competitors with worse outcomes were winning patients because they showed up first on Google.
We didn't start with tactics. We started with the numbers. Who's searching for multi-specialty hospital in Lagos? How many? What do they type? Where do they drop off? Then we built a Website + Google Ads system around those answers.
We went after the highest-intent searches first — people actively looking for multi-specialty hospital in Lagos. Procedure-specific landing pages. Real before/after content. Fast load times. Then we expanded outward to capture early-stage researchers.
Tore apart the existing digital presence and rebuilt the foundation
Content engine running, campaigns scaling
Data's in. Doubled down on winners, killed underperformers.
The system runs. Results compound.
“There was a point where I was worried about the future of this practice. We're good at what we do, but patients couldn't find us. Now we're at capacity and I'm interviewing new doctors. That's a problem I'm happy to have.”
Cutting response time from hours to minutes doubled conversion rates. When a patient inquires about multi-specialty hospital, they're contacting 2-3 practices. The fastest response wins.
Going from 10 to 80+ reviews changed everything. Click-through rates jumped. Conversion rates jumped. Patients trust other patients more than any ad.
Procedure-specific pages outperformed generic service pages by 4x in conversion. Patients searching for multi-specialty hospital want detail, not overview.
Book a free strategy call. We'll show you exactly where your digital gaps are and what fixing them would mean in patient volume.