Sources & References
A TMS and PrTMS clinic with EEG-guided protocols, 85% improvement rates, and 4.9 Google stars needed digital marketing to reach patients across Palm Springs, Rancho Mirage, and Twentynine Palms.
Karma TMS offered a differentiated approach — EEG-guided PrTMS alongside standard TMS — with 85% improvement rates under Dr. Keerthy Sunder. But patients in the Coachella Valley didn't understand the difference between TMS and PrTMS, and the clinic's multi-location presence across three desert cities needed a unified digital strategy.
We built a dual-track strategy: standard TMS marketing to capture existing search demand, plus educational PrTMS content to create demand for the premium, EEG-guided treatment. All anchored by Dr. Keerthy Sunder's clinical authority and the 85% improvement rate.
We captured existing demand (patients searching for TMS) with standard TMS content, then educated them about the PrTMS upgrade with EEG guidance. Dr. Sunder's clinical authority — 85% improvement, 4.9 stars — was the trust anchor that made patients comfortable choosing the advanced option.
Build comprehensive site with TMS, PrTMS, and location-specific pages
SEO and content to capture TMS searches and educate about PrTMS
Establish Dr. Sunder as the desert's leading brain stimulation specialist
“What Branding Pioneers understood was that we're not just another TMS clinic — our EEG-guided PrTMS approach is genuinely different. They built a digital strategy that educates patients about that difference and positions our 85% improvement rate front and centre. Patients now come in asking about PrTMS by name.”
Patients can't search for what they don't know exists. Educational content about PrTMS and EEG-guided protocols created demand that didn't exist before.
Patients search for 'TMS'. By capturing that traffic and educating them about PrTMS, we converted standard TMS seekers into PrTMS patients — a higher-value outcome for everyone.
When the treatment is novel, patients need to trust the doctor. Dr. Sunder's credentials, experience, and outcomes data gave patients the confidence to try PrTMS.
We help TMS and PrTMS clinics educate patients, build authority, and drive inquiries for advanced neurological treatments.