Aesthetics — Case Study
Premium Aesthetics Brand Built from Ground Up — 200+ Monthly Leads for La Midas, Delhi NCR
How Branding Pioneers created a luxury digital brand for La Midas Aesthetics through corporate video, social media, and performance marketing.
Client Type
Aesthetics & Cosmetic Surgery Centre
Location
Gurgaon, Delhi NCR, India
Specialization
Cosmetic Surgery, Dermatology & Aesthetic Treatments
Scale
Premium Multi-Specialty Aesthetics Centre
Best for:Aesthetics & Cosmetic Surgery CentreCosmetic SurgeryGurgaon, Delhi NCR practices
The Challenge
What Was Holding Them Back
La Midas Aesthetics had invested in world-class infrastructure but lacked the digital brand presence to attract the premium clientele their services deserved.
1State-of-the-art aesthetics centre with no digital marketing strategy or online presence
2Competing against established names like Cosmetic Surgery Institute and Oliva in digital space
3Target audience — affluent Delhi NCR residents — discovered aesthetic services primarily through Instagram and Google
4No corporate video or visual content showcasing the premium facility and treatment quality
5Social media was inactive with no content strategy for the visually-driven aesthetics market
6No online booking or consultation request system — all inquiries came through walk-ins and calls
Our Approach
The Strategy
Build a luxury digital brand for La Midas combining premium corporate video, Instagram-first social strategy, and performance marketing targeting high-net-worth individuals in Delhi NCR.
Corporate Video
Produce luxury-quality centre tour and treatment showcase video
Social Media
Build aspirational Instagram presence with treatment transformations and luxury aesthetics
Google Ads
Target high-intent cosmetic surgery and aesthetic treatment searchers in Delhi NCR
Meta Ads
Reach affluent audiences with video and carousel ads showcasing treatment results
Content Strategy
Create treatment explainers, before/after content, and expert-led educational series
We positioned La Midas as a luxury experience, not just a medical facility. Visual content was shot and edited to magazine quality. Social media followed the aesthetic of luxury fashion brands — clean, aspirational, and confidence-building. Every touchpoint communicated premium quality to attract clients willing to invest in themselves.
Execution
How We Executed — Phase by Phase
Month 1-2
Brand Identity & Corporate Video Production
Created luxury brand identity and produced cinematic corporate video.
- Developed luxury brand identity — gold accents, premium typography, aspirational imagery
- Produced cinematic 4-minute corporate video with drone shots, treatment footage, and patient testimonials
- Redesigned website with luxury aesthetics — dark theme, smooth animations, premium imagery
- Created 30 treatment pages for cosmetic surgery, dermatology, and aesthetic procedures
- Built online consultation booking with preference for video consultation option
- Set up Instagram, Facebook, and YouTube with luxury-branded profiles
Adobe Premiere ProDaVinci ResolveFigmaWordPress
Month 3-5
Social Media Launch & Content Engine
Launched Instagram-first social strategy with treatment transformation content.
- Published 90+ Instagram posts — treatment results, doctor tips, centre highlights
- Produced 30 Reels showcasing treatment processes, results, and patient reactions
- Created 'Treatment Tuesday' and 'Transformation Thursday' content series
- Launched influencer collaboration with 5 lifestyle influencers in Delhi NCR
- Built before/after gallery with 50+ cases across cosmetic and dermatology treatments
InstagramCapCutCanvaLater
Month 6-8
Performance Marketing & Lead Generation
Launched paid campaigns targeting affluent Delhi NCR residents for aesthetic treatments.
- Launched Google Ads for high-value procedures — rhinoplasty, liposuction, facelifts
- Created Meta video ad campaigns targeting affluent demographics in Gurgaon and South Delhi
- Built treatment-specific landing pages with virtual consultation booking
- Implemented WhatsApp Business for immediate inquiry response
- Created seasonal campaign — 'Summer Body Ready' and 'Wedding Season Glow' promotions
Google AdsMeta Ads ManagerWhatsApp BusinessUnbounce
Month 9-12
Brand Establishment & Growth Optimization
Established La Midas as a premium aesthetics brand with consistent lead flow.
- Reached 8K+ Instagram followers with premium brand perception
- Generated 200+ monthly leads across all channels — Google, Meta, social, organic
- Achieved 4.8-star Google rating with 100+ detailed patient reviews
- Launched YouTube channel with treatment education series
- Optimized campaigns achieving 35% reduction in cost per qualified lead
- Built email nurture sequences for high-value procedures with 3-6 month decision cycles
Meta Business SuiteGoogle AdsMailchimpGoogle Data Studio
Project Gallery
Work Showcase
The Results
200+
Monthly Leads
Consistent lead flow across cosmetic surgery, dermatology, and aesthetic treatments
8K+
Instagram Followers
Premium, engaged following in Delhi NCR affluent demographic
100+
Google Reviews
4.8-star average with detailed treatment experience reviews
50K+
Video Views
Corporate video and treatment content reaching 50K+ combined views
35%
CPL Reduction
Campaign optimization significantly reduced acquisition costs
15K
Monthly Website Visitors
30x increase in website traffic from all channels
The Transformation — Before vs. After
Before
After
Monthly Patient Leads
15 (walk-ins + calls)
200+ (multi-channel digital)
Instagram Presence
No account
8K+ followers, premium brand
Google Reviews
5 reviews
100+ (4.8 stars)
Corporate Video
None
Cinematic 4-min video + treatment series
Monthly Website Traffic
500
15,000
Brand Perception
Unknown
Recognized premium aesthetics brand in Delhi NCR
“Branding Pioneers built exactly the luxury brand image we wanted for La Midas. The corporate video alone has been worth the investment — we play it in our reception and it immediately sets the premium tone. 200+ monthly leads from digital channels has transformed our business growth trajectory.”
La Midas Aesthetics Team
Centre Directors · La Midas Aesthetics, Gurgaon
Video Testimonial
Hear It Directly from La Midas Aesthetics
SEO Performance
Google Keyword Rankings
Live ranking positions achieved through our SEO strategy
| Keyword | Position | Last Tested |
|---|---|---|
| aesthetics clinic delhi | #2 | 2026-03-22 |
| cosmetic surgery delhi ncr | #2 | 2026-03-20 |
| skin treatment gurgaon | #1 | 2026-03-25 |
| derma fillers delhi | #3 | 2026-03-18 |
| hair transplant gurgaon | #2 | 2026-03-21 |
| rhinoplasty cost delhi | #3 | 2026-03-19 |
| liposuction gurgaon | #2 | 2026-03-23 |
Growth Metrics
Monthly Performance Dashboard
15,000
Monthly Organic Traffic
200
Monthly Leads Generated
80
Qualified Leads / Month
15
Surgical Patients / Month
5.3%
Conversion Rate
INR 320
Cost Per Lead
Insights
Key Takeaways
Aesthetics Brands Must Look Like Luxury Brands Online
The target audience for aesthetic procedures compares clinic websites and social media to luxury fashion brands. If the digital presence doesn't feel premium, patients won't trust the clinic with their appearance.
Corporate Video Sets the In-Clinic Tone Too
A cinematic corporate video doesn't just work online — played in reception, it immediately communicates premium quality and puts patients at ease before their consultation.
Instagram Is the Primary Discovery Channel for Aesthetics
Affluent patients discover aesthetic clinics through Instagram more than Google. A polished, consistent Instagram presence with treatment results is non-negotiable for aesthetics marketing.
High-Value Procedures Need Nurture Sequences
Rhinoplasty and liposuction patients take 3-6 months to decide. Email and WhatsApp nurture sequences with educational content keep La Midas top-of-mind throughout the decision journey.
Explore Services
Services Used in This Case Study
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