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Our Impact
2.08MPatients Generated
$26.40MClient Revenue
3,665Campaigns Run
29Countries
Our Impact
2.08MPatients Generated
$26.40MClient Revenue
3,665Campaigns Run
29Countries
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Home/Case Studies/Leading Multi-Specialty Clinic Practice
Hospital Growth — Case Study

How AI Automation + CRM Turned a Novena Multi-Specialty Clinic Practice Into the Go-To Provider

Their multi-specialty clinic team was excellent. Their online presence wasn't. We fixed that.

Get Similar ResultsSee More Case Studies
2,000+ Clients Served
Best Healthcare SEO Agency 2024
4.9/5 on Google Reviews
HIPAA-Aware Campaigns
ByNishu Sharma·Updated April 2026
Client Type
Multi-Specialty Medical Centre
Location
Novena, Singapore
Specialization
Multi-Specialty Clinic
Scale
12 specialists, 1 location
Best for:Multi-Specialty Medical CentreMulti-Specialty ClinicNovena practices
The Challenge

What Was Holding Them Back

The practice was running at maybe 60% capacity. Not because the work wasn't good — patients loved them — but because nobody could find them online. Every month, high-value multi-specialty clinic cases went to competitors who simply had better Google presence.

1Website built 5 years ago — not mobile-friendly, no HTTPS
2Running generic newspaper and radio ads with no measurable ROI
3Google Business Profile had wrong phone number and outdated photos
4Only 30 reviews while area competitors averaged 150+
5No email or WhatsApp follow-up for missed inquiries
Our Approach

The Strategy

We mapped every step a multi-specialty clinic patient in Novena takes before booking — the searches, the comparisons, the review checks — then put this practice in front of them at each one. AI Automation + CRM was the backbone.

AI Automation
AI Automation optimized for multi-specialty clinic patient acquisition in Novena
CRM
CRM optimized for multi-specialty clinic patient acquisition in Novena

We ran the numbers on what a multi-specialty clinic patient is worth over their lifetime, then reverse-engineered the cost targets. That gave us a clear budget and channel mix. AI Automation + CRM was the right fit for this market and price point.

Execution

How We Executed — Phase by Phase

Week 1-4

Baseline + Quick Wins

Fixed what was broken, launched what was missing

  • Rewrote website copy — ditched the jargon, focused on patient outcomes
  • Fixed Google Business Profile errors that were suppressing visibility
  • Set up conversion tracking across every touchpoint
  • Launched AI Automation targeting the top 15 multi-specialty clinic keywords in Novena
  • Started review collection — went from 30 to 25+ in 30 days
Month 2-3

Content + Reputation

Built trust assets that work 24/7

  • Created condition-specific pages — one for every multi-specialty clinic service offered
  • Published 8 patient education articles targeting question-based searches
  • Video testimonials from 4 patients — posted on site, YouTube, and social
  • Automated review request flow — consistent 8-12 new reviews weekly
  • Leads up 70% — mostly from organic and direct
Month 4-6

Optimization Sprint

Squeezed more from every channel

  • Ran CRO tests on top 5 landing pages — avg. conversion jumped 28%
  • Negative keyword cleanup saved 25% of wasted ad spend
  • Page 1 rankings for 12 multi-specialty clinic terms in Novena
  • Built referral tracking to measure offline + online sources together
  • Cost per lead down to SGD 75
Month 7-12

Market Position Locked

Dominant presence, consistent pipeline

  • 160% growth achieved — 390 leads/month is the new normal
  • Google reviews at 150+ — highest-rated multi-specialty clinic practice in Novena
  • 4.8x ROI on marketing spend
  • Digital now drives 60%+ of all new patients
  • Waitlist for certain procedures — capacity problem solved, demand problem next

The Results

160%
Growth in Patient retention rate
From 150 to 390 per month
SGD 75
Cost Per Patient
Was SGD 200. Now SGD 75. Same quality patients.
150+
Google Reviews
Started at 30. Now the most-reviewed in the area.
4.8x
Return on Investment
Marketing paying for itself — and then some
#1-3
Google Rankings
Top positions for multi-specialty clinic in Novena

The Transformation — Before vs. After

Before
After
Monthly Patient retention rate
150
390
Cost Per Patient
SGD 200
SGD 75
Google Reviews
30
150+
Digital as Patient Source
< 10%
55%+
Inquiry Response Time
24+ hours
< 5 minutes
“I tell every doctor I know: stop relying on referrals alone. We did, and we were stuck at 150 patients a month. Now we're at 390. Digital isn't optional anymore. These guys proved that.”
Dr. Chen Weiming
Medical Director · Multi-Specialty Medical Centre, Novena
Insights

Key Takeaways

Healthcare marketing isn't like other marketing

Trust, compliance, and patient sensitivity matter. Generic digital agencies miss this. Every piece of content, every ad, every landing page needs to respect that a patient is making a life decision.

Paid + organic is the real combo

AI Automation drove immediate results. Organic built long-term equity. Together they created predictable patient flow that doesn't collapse when you pause a campaign.

Don't scale what doesn't convert

We spent month 1 fixing the foundation before spending a dollar on growth. Most practices do it backwards — they throw money at traffic and wonder why nothing converts.

Explore Services

Services Used in This Case Study

Healthcare SEO
Rank on page 1 for your procedures
Performance Ads
Google & Meta ads for patient leads
Social Media
Patient engagement & brand building
AI & Automation
WhatsApp bots, lead scoring, CRM
Healthcare Branding
Build a brand patients trust
Web Development
Fast, conversion-optimized sites

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