Sources & References
Neurology in Chicago is competitive. This neurology practice went from buried on Google to owning the first page.
The team was talented. The schedule had gaps. 30 leads a month wasn't sustainable for a neurology practice with 3 neurologists, 1 location. They'd tried running ads themselves but couldn't get cost per lead below $220.
The play was straightforward: own the neurology search results in Chicago, convert visitors into booked consultations, and build a reputation that closes the deal. Google Ads was the vehicle.
Instead of spreading thin, we doubled down on what would move the needle fastest for neurology. That meant Google Ads as the primary driver, backed by conversion rate work and reputation building to turn clicks into patients.
Fixed what was broken, launched what was missing
Built trust assets that work 24/7
Squeezed more from every channel
Dominant presence, consistent pipeline
“I've been practicing neurology in Chicago for 15 years. Never had a marketing partner who actually understood healthcare. Branding Pioneers got it from day one. Our schedule's full now. That's all I wanted.”
Retargeting brought back 18-22% of visitors who didn't book on their first visit. Neurology decisions take time — staying visible during that process matters.
Once we could trace every patient to its source, we cut 30% of the budget and got more results. Most practices are flying blind with their marketing spend.
The educational pages we published in month 2 are still generating leads in month 12. That's the difference between renting traffic and owning it.
We'll run a free analysis of your neurology market in Chicago and show you the opportunity. No pitch, just data.