Skip to main content
Mental Health Results
3,665Campaigns Run
58.1KMental Health Leads
$2.10MMental Health Revenue
Mental Health Results
3,665Campaigns Run
58.1KMental Health Leads
$2.10MMental Health Revenue
Mental Health Results
3,665Campaigns Run
58.1KMental Health Leads
$2.10MMental Health Revenue
Branding Pioneers
SolutionsCase StudiesResultsPricingResourcesAbout
Book Strategy Call
BrandingSEOSocial MediaPerformance AdsAI & AutomationDirectWebsite & DevPR & Influencer

Sources & References

  • Google Search Central
  • Google Ads Help
  • Meta Business Help

Weekly 5-Min Healthcare Marketing Briefing

What's working this week across our 2,000+ client campaigns. Free, no spam.

By subscribing, you agree to our Privacy Policy and Terms.

Branding Pioneers

AI-first healthcare marketing agency — patient acquisition systems for hospitals, clinics & doctors worldwide.

+91-9811780937 official@brandingpioneers.comGround Floor, SupremeWork Co-working Space, Plot No. 84, Institutional Area, Sector 32, Gurugram, Haryana 122001
IN | Gurugram (HQ)US | La Mesa, CAUS | Tampa, FL
AI Partner: Rain AI LLC

Company

  • About
  • Case Studies
  • Pricing
  • How It Works
  • Results
  • Reviews
  • Founder
  • Team
  • Careers
  • Contact
  • Get a Proposal
  • White Label

Resources

  • Blog
  • Guides
  • FAQ
  • Glossary
  • Templates
  • Webinars
  • Statistics
  • Compliance
  • Sitemap

Free Tools

  • ROI Calculator
  • SEO Audit
  • Growth Estimator
  • Budget Planner
  • Website Grader
  • CPA Calculator
  • Free Audit
  • Google Ads Estimator
  • Lead Conversion Analyzer
  • SEO ROI Forecaster

Solutions

  • Doctors
  • Hospitals
  • Clinics
  • Healthcare Startups
  • Medical Tourism
  • Addiction Treatment Centers
  • Mental Health Practices
  • Telehealth & Virtual Care
  • Dental Practices & DSOs
  • Medical Device Companies
  • Aesthetics & MedSpa
  • Long-Term Care & Senior Living
  • Health & Wellness Brands
  • Veterinary Clinics
  • Ambulatory Surgery Centers
  • Clinical Labs & Pathology Centers
  • Pharmacies & Retail Health
  • Home Healthcare Agencies
  • Corporate Wellness Programs
  • Healthcare Staffing & Recruitment
  • Nutraceutical & Supplement Brands
  • Optometry & Vision Centers
  • Medical Colleges & Universities
  • Senior Living Communities
  • Assisted Living Facilities
  • NLP Practitioners & Life Coaches
  • All Solutions

Compare

  • Agency vs In-House
  • Agency vs Freelancer
  • SEO vs PPC
  • WordPress vs Custom
  • GHL vs HubSpot
  • Why Choose Us

Case Studies

  • Dental
  • Hospitals
  • IVF & Fertility
  • Medical Tourism
  • All Case Studies
Top PagesHealthcare Marketing AgencyHospital Marketing AgencyDoctor Marketing AgencyMedical Tourism Marketing AgencyClinic Marketing AgencyDental Marketing AgencyHIPAA Compliant Marketing AgencyFull-Service Healthcare Marketing Agency23 Guides10 Frameworks6 Comparisons9 ComplianceFull Sitemap

Locations

All 63Countries →

Asia-Pacific

IndiaAustraliaSingaporeHong KongJapanSouth KoreaThailandMalaysiaNew ZealandCambodia

Americas

United StatesCanadaMexicoBrazilColombiaArgentinaPeruChile

Europe

United KingdomGermanyFranceItalyNetherlandsSwitzerlandSpainSwedenIrelandPortugalAustriaCzech RepublicPolandDenmarkBelgiumFinlandGreece

Middle East & Africa

United Arab EmiratesSaudi ArabiaQatarKuwaitBahrainOmanIsraelKenyaSouth AfricaNigeriaGhanaEgyptMoroccoEthiopiaTanzaniaUgandaRwandaSenegalIvory CoastCameroonTunisiaAlgeriaMozambiqueZambiaZimbabweBotswanaMauritiusNamibia

Industries & Specialties

All 113Specialties →
Family MedicineInternal MedicineGeneral PracticeConcierge MedicineDPCUrgent CareWalk-In ClinicsGeneral SurgeryOrthopedicsNeurosurgeryCardiac SurgeryPlastic SurgeryCosmetic SurgeryBariatric SurgeryColorectal SurgeryThoracic SurgeryVascular SurgeryTransplant SurgeryCardiologyDermatologyEndocrinologyGastroenterologyHematologyInfectious DiseaseNephrologyNeurologyOncologyPulmonologyRheumatologyAllergyGeneral DentistryCosmetic DentistryOrthodonticsPediatric DentistryOral SurgeryPeriodonticsEndodonticsProsthodonticsDental ImplantsOphthalmologyOptometryLASIKRetinaOB/GYNFertility & IVFMaternal-FetalUrogynecologyPsychiatryPsychologyCounselingAddiction MedicineChild PsychiatryPediatricsPediatric SurgeryNeonatologyPediatric NeurologyPediatric CardiologyPhysical TherapyOccupational TherapySpeech TherapyChiropracticSports MedicineMedSpaAnti-AgingFunctional MedicineIntegrative MedicineNaturopathicHormone TherapyWeight LossIV TherapyUrologyENTPodiatryPain ManagementRadiologyPathologyEmergency MedicineAnesthesiologySleep MedicineGeriatricsHospice CareHome HealthVeterinaryPharmacyAudiologyAcupuncturePM&RDialysisHair TransplantTrichologyLaser ClinicSkincareDay SurgeryRobotic SurgeryLaparoscopicCosmetic GynecologyVaccinationAyurvedaHomeopathyMulti-SpecialtySuper SpecialtyPharmaDiagnosticsImagingMedical DevicesMedical EquipmentHealthTechCROHealth InsuranceMedical TourismHealthcare StaffingBiotechNutraceuticals
Google PartnerMeta Business PartnerLinkedIn Marketing PartnerGoHighLevel PartnerMSME CertifiedBest Healthcare SEO 2024Best Healthcare Campaign 2025

© 2026 Branding Pioneers. All rights reserved.

Privacy·Terms·Disclaimer·Refunds·Sitemap
CallWhatsApp
Home/Case Studies/Options Psychiatry
Mental Health — Case Study

Options Psychiatry — 85% TMS Success Rate and 5.0 Google Stars Turned into a Patient Acquisition Engine

A Reading, PA psychiatry practice with outstanding clinical outcomes and a perfect Google rating needed digital marketing to turn those advantages into consistent patient growth.

Get Similar ResultsSee More Case Studies
2,000+ Clients Served
Best Healthcare SEO Agency 2024
4.9/5 on Google Reviews
HIPAA-Aware Campaigns
ByNishu Sharma·Updated April 2026
Client Type
Psychiatric Practice
Location
Reading, PA, USA
Specialization
TMS therapy, medication management, psychiatry
Scale
Single-location specialty practice
Best for:Psychiatric PracticeTMS therapyReading, PA practices
The Challenge

What Was Holding Them Back

Options Psychiatry had two powerful assets — an 85% TMS success rate and a perfect 5.0 Google star rating — but lacked the digital presence to put them in front of patients. Patients in Berks County and the greater Reading area searching for TMS or psychiatric care were finding competitors first.

1Outstanding clinical results (85% TMS success rate) weren't visible to prospective patients online
2Perfect 5.0 Google rating existed but wasn't being leveraged in marketing
3Website didn't effectively communicate TMS services or differentiate from medication-only practices
4Low organic visibility for 'TMS Reading PA', 'psychiatrist near me', and related keywords
Our Approach

The Strategy

We built a digital strategy around Options Psychiatry's two strongest assets: their 85% TMS success rate and perfect 5.0 Google rating. Every touchpoint — website, ads, content, Google profile — led with these proof points to differentiate from larger competitors.

Website Redesign
Conversion-focused site leading with success rates and patient reviews
Local SEO
Dominating Reading, PA and Berks County for TMS and psychiatry keywords
Google Ads
High-intent campaigns highlighting 85% success rate and 5.0 rating
Reputation Management
Systematic review generation to maintain and grow the 5.0 rating

We made '85% success rate' and '5.0 Google stars' the centrepiece of every marketing asset. These weren't footnotes — they were headlines. In a market where patients are sceptical of psychiatric care, social proof and clinical outcomes are the two most powerful conversion drivers.

Execution

How We Executed — Phase by Phase

Month 1

Website & Social Proof Foundation

Rebuild website around clinical outcomes and patient reviews

  • Redesigned website with 85% success rate and 5.0 Google rating prominently featured above the fold
  • Created dedicated TMS landing page with treatment process, outcomes data, and patient testimonials
  • Built medication management and general psychiatry pages with conversion-focused CTAs
  • Optimised Google Business Profile — complete with services, FAQs, photos, and review highlights
  • Installed conversion tracking for calls, form submissions, and online bookings
Month 2-3

Search Visibility & Advertising

Local SEO push and Google Ads with proof-point messaging

  • Launched Google Ads campaigns with ad copy highlighting '85% Success Rate' and '5.0 Stars'
  • Targeted keywords: 'TMS therapy Reading PA', 'psychiatrist Berks County', 'depression treatment near me'
  • Published educational content on TMS therapy, treatment-resistant depression, and medication management
  • Built local citations across healthcare directories in Pennsylvania
  • Implemented automated review request system to maintain and grow 5.0 rating
Month 4-6

Conversion Optimisation & Scale

Refine campaigns, optimise conversions, and scale patient inquiries

  • A/B tested ad copy and landing page variations to maximise conversion rates
  • Optimised Google Ads bidding based on cost-per-consultation data
  • Expanded content with condition-specific pages (treatment-resistant depression, anxiety, PTSD)
  • Added patient success stories (anonymised) to build additional social proof
  • Achieved consistent patient inquiry growth and reduced cost per lead

The Results

85%
TMS Success Rate Amplified
Clinical outcomes front and centre across all marketing
5.0
Google Star Rating Maintained
Automated review system keeps rating at 5.0 stars
Page 1
Local Search Rankings
Ranking for TMS and psychiatry keywords in Reading, PA
Consistent
Monthly Patient Inquiries
Predictable flow of TMS and psychiatry consultations

The Transformation — Before vs. After

Before
After
Success Rate Visibility
Known internally, invisible externally
85% success rate is the headline on every touchpoint
Google Rating Leverage
5.0 stars sitting dormant
Amplified in ads, site, and content
Search Presence
Barely visible in Reading, PA searches
Page 1 for TMS and psychiatry keywords
Patient Acquisition
Word-of-mouth dependent
Consistent digital inquiry pipeline
“We always knew our outcomes were strong, but Branding Pioneers showed us how to turn our 85% success rate and 5.0 rating into a patient acquisition engine. Patients now come to us saying they chose us because of what they saw online — our results, our reviews. That's exactly the kind of patient trust we wanted to build.”
Options Psychiatry Team
Practice Management · Options Psychiatry, Reading
Visit Options Psychiatry: Website
Insights

Key Takeaways

Clinical outcomes are your most powerful marketing asset

An 85% TMS success rate is a headline, not a footnote. When you lead with outcomes, you attract patients who value quality — and they convert at higher rates.

A perfect Google rating must be actively maintained and amplified

5.0 stars doesn't sustain itself. Automated review systems keep the rating strong while ensuring it's featured in every ad, page, and profile.

Small-town practices can compete with health systems through digital specificity

Options Psychiatry in Reading doesn't need to outspend UPMC or Penn Medicine. They need to outrank them locally — which they do, because their digital presence is more specific and outcome-focused.

Explore Services

Services Used in This Case Study

Healthcare SEO
Rank on page 1 for your procedures
Performance Ads
Google & Meta ads for patient leads
Social Media
Patient engagement & brand building
AI & Automation
WhatsApp bots, lead scoring, CRM
Healthcare Branding
Build a brand patients trust
Web Development
Fast, conversion-optimized sites

Have Outstanding Clinical Results? Let Patients See Them.

We turn your success rates and patient reviews into a digital patient acquisition engine that works around the clock.

WhatsApp Us