Sources & References
180% growth in surgery consultations, 4.0x return on spend, and 75+ Google reviews. Here's the playbook.
The practice was running at maybe 60% capacity. Not because the work wasn't good — patients loved them — but because nobody could find them online. Every month, high-value orthopedics & sports cases went to competitors who simply had better Google presence.
We built a patient acquisition system — not a campaign. Website + Local SEO for visibility, conversion-optimized pages to capture demand, and automated follow-up so no lead slipped through.
We treated patient acquisition like a pipeline problem. Top of funnel: targeted Website to generate awareness. Middle: educational content that builds trust. Bottom: streamlined booking + sub-5-minute response times.
Figured out where the leaks were
Put the patient acquisition machine together
Less spend, more patients. The math started working.
Growth target hit. System self-sustaining.
“We went from 40 leads a month to 112. Cost per patient dropped from C$280 to C$95. I don't need to say much else — the numbers tell the story.”
For orthopedics & sports searches in Calgary, 60%+ of first interactions happen through the GBP listing — not the website. Optimizing it was the single highest-ROI move.
We drove cost down from C$280 to C$95. Revenue per patient stayed the same. That margin difference funded the entire marketing program and then some.
Once patient flow became predictable, the practice shifted focus to efficiency, upsells, and expansion. That's what a real patient acquisition system does — it moves the bottleneck forward.
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