Skip to main content
Aesthetics Results
3,665Campaigns Run
135.3KAesthetics Leads
$7.01MAesthetics Revenue
Aesthetics Results
3,665Campaigns Run
135.3KAesthetics Leads
$7.01MAesthetics Revenue
Aesthetics Results
3,665Campaigns Run
135.3KAesthetics Leads
$7.01MAesthetics Revenue
Branding Pioneers
SolutionsCase StudiesResultsPricingResourcesAbout
Book Strategy Call
BrandingSEOSocial MediaPerformance AdsAI & AutomationDirectWebsite & DevPR & Influencer

Sources & References

  • Google Search Central
  • Google Ads Help
  • Meta Business Help

Weekly 5-Min Healthcare Marketing Briefing

What's working this week across our 2,000+ client campaigns. Free, no spam.

By subscribing, you agree to our Privacy Policy and Terms.

Branding Pioneers

AI-first healthcare marketing agency — patient acquisition systems for hospitals, clinics & doctors worldwide.

+91-9811780937 official@brandingpioneers.comGround Floor, SupremeWork Co-working Space, Plot No. 84, Institutional Area, Sector 32, Gurugram, Haryana 122001
IN | Gurugram (HQ)US | La Mesa, CAUS | Tampa, FL
AI Partner: Rain AI LLC

Company

  • About
  • Case Studies
  • Pricing
  • How It Works
  • Results
  • Reviews
  • Founder
  • Team
  • Careers
  • Contact
  • Get a Proposal
  • White Label

Resources

  • Blog
  • Guides
  • FAQ
  • Glossary
  • Templates
  • Webinars
  • Statistics
  • Compliance
  • Sitemap

Free Tools

  • ROI Calculator
  • SEO Audit
  • Growth Estimator
  • Budget Planner
  • Website Grader
  • CPA Calculator
  • Free Audit
  • Google Ads Estimator
  • Lead Conversion Analyzer
  • SEO ROI Forecaster

Solutions

  • Doctors
  • Hospitals
  • Clinics
  • Healthcare Startups
  • Medical Tourism
  • Addiction Treatment Centers
  • Mental Health Practices
  • Telehealth & Virtual Care
  • Dental Practices & DSOs
  • Medical Device Companies
  • Aesthetics & MedSpa
  • Long-Term Care & Senior Living
  • Health & Wellness Brands
  • Veterinary Clinics
  • Ambulatory Surgery Centers
  • Clinical Labs & Pathology Centers
  • Pharmacies & Retail Health
  • Home Healthcare Agencies
  • Corporate Wellness Programs
  • Healthcare Staffing & Recruitment
  • Nutraceutical & Supplement Brands
  • Optometry & Vision Centers
  • Medical Colleges & Universities
  • Senior Living Communities
  • Assisted Living Facilities
  • NLP Practitioners & Life Coaches
  • All Solutions

Compare

  • Agency vs In-House
  • Agency vs Freelancer
  • SEO vs PPC
  • WordPress vs Custom
  • GHL vs HubSpot
  • Why Choose Us

Case Studies

  • Dental
  • Hospitals
  • IVF & Fertility
  • Medical Tourism
  • All Case Studies
Top PagesHealthcare Marketing AgencyHospital Marketing AgencyDoctor Marketing AgencyMedical Tourism Marketing AgencyClinic Marketing AgencyDental Marketing AgencyHIPAA Compliant Marketing AgencyFull-Service Healthcare Marketing Agency23 Guides10 Frameworks6 Comparisons9 ComplianceFull Sitemap

Locations

All 63Countries →

Asia-Pacific

IndiaAustraliaSingaporeHong KongJapanSouth KoreaThailandMalaysiaNew ZealandCambodia

Americas

United StatesCanadaMexicoBrazilColombiaArgentinaPeruChile

Europe

United KingdomGermanyFranceItalyNetherlandsSwitzerlandSpainSwedenIrelandPortugalAustriaCzech RepublicPolandDenmarkBelgiumFinlandGreece

Middle East & Africa

United Arab EmiratesSaudi ArabiaQatarKuwaitBahrainOmanIsraelKenyaSouth AfricaNigeriaGhanaEgyptMoroccoEthiopiaTanzaniaUgandaRwandaSenegalIvory CoastCameroonTunisiaAlgeriaMozambiqueZambiaZimbabweBotswanaMauritiusNamibia

Industries & Specialties

All 113Specialties →
Family MedicineInternal MedicineGeneral PracticeConcierge MedicineDPCUrgent CareWalk-In ClinicsGeneral SurgeryOrthopedicsNeurosurgeryCardiac SurgeryPlastic SurgeryCosmetic SurgeryBariatric SurgeryColorectal SurgeryThoracic SurgeryVascular SurgeryTransplant SurgeryCardiologyDermatologyEndocrinologyGastroenterologyHematologyInfectious DiseaseNephrologyNeurologyOncologyPulmonologyRheumatologyAllergyGeneral DentistryCosmetic DentistryOrthodonticsPediatric DentistryOral SurgeryPeriodonticsEndodonticsProsthodonticsDental ImplantsOphthalmologyOptometryLASIKRetinaOB/GYNFertility & IVFMaternal-FetalUrogynecologyPsychiatryPsychologyCounselingAddiction MedicineChild PsychiatryPediatricsPediatric SurgeryNeonatologyPediatric NeurologyPediatric CardiologyPhysical TherapyOccupational TherapySpeech TherapyChiropracticSports MedicineMedSpaAnti-AgingFunctional MedicineIntegrative MedicineNaturopathicHormone TherapyWeight LossIV TherapyUrologyENTPodiatryPain ManagementRadiologyPathologyEmergency MedicineAnesthesiologySleep MedicineGeriatricsHospice CareHome HealthVeterinaryPharmacyAudiologyAcupuncturePM&RDialysisHair TransplantTrichologyLaser ClinicSkincareDay SurgeryRobotic SurgeryLaparoscopicCosmetic GynecologyVaccinationAyurvedaHomeopathyMulti-SpecialtySuper SpecialtyPharmaDiagnosticsImagingMedical DevicesMedical EquipmentHealthTechCROHealth InsuranceMedical TourismHealthcare StaffingBiotechNutraceuticals
Google PartnerMeta Business PartnerLinkedIn Marketing PartnerGoHighLevel PartnerMSME CertifiedBest Healthcare SEO 2024Best Healthcare Campaign 2025

© 2026 Branding Pioneers. All rights reserved.

Privacy·Terms·Disclaimer·Refunds·Sitemap
CallWhatsApp
Home/Case Studies/Royal Aesthetics & Plastic Surgery
Aesthetics — Case Study

How a Riyadh Plastic Surgery Practice Grew Consultations 250%

A premium plastic surgery practice in Riyadh went from 20 to 70 monthly consultations using Arabic-first Google Ads targeting high-intent cosmetic surgery searches.

Get Similar ResultsSee More Case Studies
2,000+ Clients Served
Best Healthcare SEO Agency 2024
4.9/5 on Google Reviews
HIPAA-Aware Campaigns
ByNishu Sharma·Updated April 2026
Client Type
Plastic Surgery Practice
Location
Olaya District, Riyadh, Saudi Arabia
Specialization
Rhinoplasty, Liposuction, Breast Surgery, Facelift, Body Contouring
Scale
2 plastic surgeons, 1 location, 3 ORs
Best for:Plastic Surgery PracticeRhinoplastyOlaya District, Riyadh practices
The Challenge

What Was Holding Them Back

Saudi Arabia's cosmetic surgery market is booming but intensely competitive, with hospital groups and Turkish medical tourism agencies dominating Google Ads. The practice had excellent surgeons but zero digital strategy.

1No Google Ads presence — losing every high-intent search to competitors
2Website available only in English — 80% of target patients prefer Arabic
3Competitors (including Turkish clinics) spending SAR 100K+/month on ads
4No patient reviews or before/after gallery published online
5Social media limited to occasional posts with no conversion strategy
Our Approach

The Strategy

We launched Arabic-first Google Ads campaigns with procedure-specific landing pages, WhatsApp integration for instant consultations, and a before/after gallery to build visual trust — all optimized for the Saudi patient journey.

Google Ads
Arabic + English campaigns for rhinoplasty, liposuction, and body contouring in Riyadh
Landing Pages
Bilingual procedure pages with before/after galleries, surgeon credentials, and WhatsApp booking
WhatsApp Business
Instant consultation booking, cost estimation, and pre-operative information sharing
Instagram
Before/after content, surgeon stories, and paid promotions targeting Riyadh women 25-45

We focused on what Turkish medical tourism can't offer: local follow-up care, no travel, and Arabic-speaking surgeons. Every ad and landing page emphasized these advantages while showcasing results through before/after galleries.

Execution

How We Executed — Phase by Phase

Month 1

Campaign Setup

Arabic content, landing pages, tracking

  • Built 8 bilingual landing pages for key procedures
  • Created before/after gallery with 30 cases (patient consent obtained)
  • Launched Google Ads in Arabic for 15 high-intent keywords
  • Set up WhatsApp Business with automated pre-consultation flow
  • Configured conversion tracking for calls, WhatsApp, and form fills
Google AdsWhatsApp Business APIUnbounce
Month 2-3

Optimization

Data-driven refinement

  • Rhinoplasty campaigns generating 60% of all consultations
  • Reduced cost per consultation from SAR 450 to SAR 280
  • Added video consultations for out-of-Riyadh patients (Jeddah, Dammam)
  • WhatsApp handling 70% of initial inquiries with automated responses
  • Launched Instagram ads targeting Riyadh with before/after carousel ads
Google AdsMeta AdsWhatsApp Automation
Month 4-6

Scaling

Budget increase, procedure expansion

  • Expanded campaigns to cover all 8 procedures offered
  • Monthly consultations reached 50 (from 20)
  • OR utilization up to 60% — added Saturday surgery days
  • Instagram followers grew to 5,000 with strong engagement
  • Published 15 patient testimonial videos in Arabic
Google AdsInstagramYouTube
Month 7-12

Market Position

Leading digital presence in Riyadh aesthetics

  • Monthly consultations stabilized at 70+
  • OR utilization reached 80% — practice now profitable
  • Cost per consultation reduced to SAR 195
  • Google reviews reached 150+ (4.8 average)
  • Launched second surgeon's personal brand on social media

The Results

250%
Consultation Growth
From 20 to 70 consultations/month
80%
OR Utilization
Up from 35%
SAR 195
Cost Per Consultation
Down from SAR 450
150+
Google Reviews
4.8 average rating
70%
Inquiries via WhatsApp
Patients prefer WhatsApp over calls in KSA
5K
Instagram Followers
Engaged local audience

The Transformation — Before vs. After

Before
After
Monthly Consultations
20
70+
OR Utilization
35%
80%
Cost Per Consultation
SAR 450
SAR 195
Google Reviews
3
150+
Arabic Content Pages
0
25+
“In Saudi Arabia, patients want to communicate in Arabic on WhatsApp — not fill out English forms. Branding Pioneers understood this from day one. Their Arabic campaigns and WhatsApp automation transformed our practice. We went from struggling to fill our schedule to adding extra surgery days.”
Dr. Khalid Al-Otaibi
Consultant Plastic Surgeon · Royal Aesthetics & Plastic Surgery, Riyadh
Insights

Key Takeaways

Arabic-first content is non-negotiable in Saudi Arabia

Arabic ads converted 3x better than English ads in the Saudi market. Most patients research in Arabic — English-only practices are invisible to 80% of the market.

WhatsApp is the primary healthcare communication channel in KSA

70% of consultations were booked via WhatsApp. Saudi patients strongly prefer WhatsApp over phone calls or web forms for medical inquiries.

Before/after galleries convert better than any ad copy

Landing pages with before/after galleries had 4x higher conversion rates than pages without. Cosmetic surgery patients need visual proof above all else.

Explore Services

Services Used in This Case Study

Healthcare SEO
Rank on page 1 for your procedures
Performance Ads
Google & Meta ads for patient leads
Social Media
Patient engagement & brand building
AI & Automation
WhatsApp bots, lead scoring, CRM
Healthcare Branding
Build a brand patients trust
Web Development
Fast, conversion-optimized sites

Want to Grow Your Aesthetic Practice?

Book a free strategy call to see how we can fill your consultation calendar.

WhatsApp Us