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Home/Case Studies/Leading Telehealth Therapy Practice
Doctor Branding — Case Study

6.0x ROI: What Happened When a Online Therapy Platform in Vancouver Got Serious About Digital

A online therapy platform in Vancouver was stuck at 40 leads/month. SEO + Content changed that — permanently.

Get Similar ResultsSee More Case Studies
2,000+ Clients Served
Best Healthcare SEO Agency 2024
4.9/5 on Google Reviews
HIPAA-Aware Campaigns
ByNishu Sharma·Updated April 2026
Client Type
Online Therapy Platform
Location
Vancouver, Canada
Specialization
Telehealth Therapy
Scale
15 therapists, virtual-only
Best for:Online Therapy PlatformTelehealth TherapyVancouver practices
The Challenge

What Was Holding Them Back

The Vancouver market for telehealth therapy is dense. This practice had the skills but didn't have the pipeline. Walk-ins and referrals couldn't fill the schedule. They needed predictable patient flow from digital — and they needed it fast.

1Zero first-page rankings for telehealth therapy searches in Vancouver
2Website was a digital brochure — no booking flow, no procedure pages, no schema markup
3Only 10 Google reviews; top competitor had 200+
4No call tracking or form attribution — couldn't tell what was working
5Social media accounts dormant for 6+ months
Our Approach

The Strategy

We didn't start with tactics. We started with the numbers. Who's searching for telehealth therapy in Vancouver? How many? What do they type? Where do they drop off? Then we built a SEO + Content system around those answers.

SEO
SEO optimized for telehealth therapy patient acquisition in Vancouver
Content
Content optimized for telehealth therapy patient acquisition in Vancouver

We went after the highest-intent searches first — people actively looking for telehealth therapy in Vancouver. Procedure-specific landing pages. Real before/after content. Fast load times. Then we expanded outward to capture early-stage researchers.

Execution

How We Executed — Phase by Phase

Month 1

Discovery + Setup

Tore apart the existing digital presence and rebuilt the foundation

  • Audited every competitor ranking for telehealth therapy in Vancouver — mapped their gaps
  • Built procedure-specific landing pages with real outcomes data
  • Installed call tracking, form tracking, and WhatsApp attribution
  • Set up Google Business Profile properly — photos, categories, Q&A
  • Launched first SEO campaigns on highest-intent terms
Month 2-3

Building Momentum

Content engine running, campaigns scaling

  • Published 12+ pages of telehealth therapy educational content
  • Review generation system live — picking up 10+ new reviews per week
  • Expanded SEO campaigns to cover all service lines
  • Automated lead follow-up — response time dropped to under 3 minutes
  • Monthly leads already up 50% from baseline
Month 4-6

Scaling What Works

Data's in. Doubled down on winners, killed underperformers.

  • Killed 30% of keywords that weren't converting — reallocated budget
  • Landing page A/B tests lifted conversion rate by 35%
  • First page rankings for 8 high-value telehealth therapy terms
  • Cost per patient down 40% from month 1
  • Expanded targeting to neighboring areas and expat communities
Month 7-12

Predictable Growth

The system runs. Results compound.

  • Hit 350% growth in monthly signups — from 40 to 180/month
  • 75+ Google reviews with 4.8 average rating
  • Cost per patient stabilized at C$35
  • 6.0x return on total marketing spend
  • Practice added capacity to meet demand

The Results

350%
Growth in Monthly signups
From 40 to 180 per month
C$35
Cost Per Patient
Was C$120. Now C$35. Same quality patients.
75+
Google Reviews
Started at 10. Now the most-reviewed in the area.
6.0x
Return on Investment
Marketing paying for itself — and then some
#1-3
Google Rankings
Top positions for telehealth therapy in Vancouver

The Transformation — Before vs. After

Before
After
Monthly Monthly signups
40
180
Cost Per Patient
C$120
C$35
Google Reviews
10
75+
Digital as Patient Source
< 10%
55%+
Inquiry Response Time
24+ hours
< 5 minutes
“My front desk used to have gaps in the schedule every single day. That doesn't happen anymore. We're booking out 2-3 weeks in advance for telehealth therapy consultations. Branding Pioneers built something that actually works.”
Dr. Sarah Kim
Clinical Director · Online Therapy Platform, Vancouver
Insights

Key Takeaways

Speed kills — in a good way

Cutting response time from hours to minutes doubled conversion rates. When a patient inquires about telehealth therapy, they're contacting 2-3 practices. The fastest response wins.

Reviews are your best salesperson

Going from 10 to 75+ reviews changed everything. Click-through rates jumped. Conversion rates jumped. Patients trust other patients more than any ad.

Specificity beats scale

Procedure-specific pages outperformed generic service pages by 4x in conversion. Patients searching for telehealth therapy want detail, not overview.

Explore Services

Services Used in This Case Study

Healthcare SEO
Rank on page 1 for your procedures
Performance Ads
Google & Meta ads for patient leads
Social Media
Patient engagement & brand building
AI & Automation
WhatsApp bots, lead scoring, CRM
Healthcare Branding
Build a brand patients trust
Web Development
Fast, conversion-optimized sites

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