IVF Fertility — Case Study
300+ Monthly IVF Leads & #1 Google Rankings for Urvara Fertility Centre, Lucknow
How Branding Pioneers made Urvara Fertility Centre the most visible IVF clinic in Lucknow through corporate video, SEO, and digital marketing.
Client Type
IVF & Fertility Centre
Location
Lucknow, Uttar Pradesh, India
Specialization
IVF, IUI, Fertility Treatments
Scale
Leading Fertility Centre — 2 Locations in Lucknow
Best for:IVF & Fertility CentreIVFLucknow, Uttar Pradesh practices
The Challenge
What Was Holding Them Back
Urvara Fertility Centre had excellent success rates but was losing patients to nationally branded IVF chains that dominated digital marketing in the Lucknow market.
1National IVF chains (Indira IVF, Nova) dominated Google for every fertility keyword in Lucknow
2Despite higher success rates, Urvara was invisible online to patients searching for IVF treatment
3No corporate video to showcase the centre's facilities, team, and patient success stories
4Website was outdated with poor mobile experience and no SEO optimization
5IVF patients research extensively online for 3-6 months before choosing a centre — Urvara wasn't part of this journey
6Social media presence was dormant with no content strategy or patient engagement
Our Approach
The Strategy
A comprehensive digital strategy combining corporate video production, aggressive SEO, and multi-channel digital marketing to make Urvara the #1 visible IVF centre in Lucknow.
Corporate Video
Produce a premium centre tour and patient success story video for brand credibility
SEO
Outrank national IVF chains for every fertility keyword in Lucknow
Google Ads
Capture immediate high-intent IVF patient demand
Social Media
Build trust through patient stories, fertility education, and community engagement
Content Marketing
Publish comprehensive IVF guides, success rate data, and cost information
We positioned Urvara's local advantage — personalized care, higher success rates, and senior doctor involvement in every cycle — against the impersonal factory approach of national chains. The corporate video became the centerpiece of trust-building, while aggressive SEO and content strategy targeted every fertility keyword in the Lucknow market.
Execution
How We Executed — Phase by Phase
Month 1-2
Corporate Video & Website Overhaul
Produced professional corporate video and completely rebuilt the website.
- Scripted and produced 3-minute corporate video showcasing IVF lab, team, and patient stories
- Redesigned website with IVF-specific UX — treatment journey, success rates, cost transparency
- Created 20 treatment pages — IVF, IUI, ICSI, egg freezing, donor programs, surrogacy
- Built success rate dashboard with transparent cycle-by-cycle outcome data
- Integrated video throughout website for engagement and trust-building
- Set up conversion tracking for all lead touchpoints — forms, calls, WhatsApp
Adobe Premiere ProWordPressGoogle AnalyticsFigma
Month 3-5
SEO Offensive Against National Chains
Launched aggressive SEO campaign to outrank Indira IVF and Nova in Lucknow.
- Conducted competitive analysis of national chains' SEO strategies and content gaps
- Published 40+ articles targeting fertility education, IVF process, and patient guides
- Created comparison pages — 'Urvara vs national chains' with success rate data
- Built backlink profile through fertility forums, health portals, and Lucknow directories
- Optimized Google My Business with IVF-specific information, photos, and reviews
AhrefsSurfer SEOBrightLocalGoogle My Business
Month 6-8
Paid Acquisition & Social Media
Launched paid campaigns and social media strategy for full-funnel patient capture.
- Launched Google Ads for high-intent keywords — 'ivf centre lucknow', 'test tube baby cost'
- Created Meta retargeting campaigns for website visitors with patient success story content
- Built Instagram presence with fertility tips, patient journeys, and doctor Q&A sessions
- Developed WhatsApp consultation funnel with automated initial assessment questions
- Created downloadable IVF cost guide as lead magnet for email capture
Google AdsMeta Ads ManagerInstagramWhatsApp Business
Month 9-12
Market Leadership & Optimization
Achieved #1 rankings and optimized for maximum patient conversion.
- Reached #1 Google ranking for 'ivf centre lucknow' outranking all national chains
- Generated 300+ monthly leads across all digital channels
- Built patient community group with 500+ members sharing fertility journey experiences
- Produced 6 patient success story videos generating 100K+ combined views
- Optimized campaigns achieving 40% reduction in cost per lead
- Generated 150+ Google reviews with 4.8-star average rating
AhrefsGoogle OptimizeYouTube StudioFacebook Groups
Project Gallery
Work Showcase
The Results
#1
Google Ranking
#1 ranking for 'ivf centre lucknow' outranking Indira IVF and Nova
300+
Monthly Leads
10x increase in monthly patient inquiries across all channels
150+
Google Reviews
4.8-star rating making Urvara the highest-rated IVF centre in Lucknow
40%
Cost Per Lead Reduction
Optimized campaigns significantly reduced patient acquisition cost
100K+
Video Views
Combined views across corporate video and 6 patient success stories
20K
Monthly Website Visitors
25x increase in monthly website traffic from organic and paid
The Transformation — Before vs. After
Before
After
Google Ranking for 'IVF Centre Lucknow'
Page 4
#1
Monthly Patient Leads
30
300+
Google Reviews
20 (4.2 stars)
150+ (4.8 stars)
Monthly Website Traffic
800
20,000
Corporate Video
None
Professional 3-min video + 6 patient stories
Market Position
Behind national chains online
#1 IVF centre in Lucknow digitally
“Branding Pioneers helped us beat the national IVF chains at their own game. We now rank #1 for IVF centre Lucknow — above Indira IVF, above Nova. The corporate video and patient stories they produced have become our most powerful trust-building assets. 300+ leads monthly speaks for itself.”
Urvara Fertility Centre Team
Centre Directors · Urvara Fertility Centre, Lucknow
Video Testimonial
Hear It Directly from Urvara Fertility Centre
SEO Performance
Google Keyword Rankings
Live ranking positions achieved through our SEO strategy
| Keyword | Position | Last Tested |
|---|---|---|
| ivf centre lucknow | #1 | 2026-03-22 |
| best fertility clinic lucknow | #1 | 2026-03-20 |
| test tube baby lucknow | #1 | 2026-03-25 |
| ivf cost lucknow | #2 | 2026-03-18 |
| infertility treatment lucknow | #1 | 2026-03-21 |
| iui treatment lucknow | #2 | 2026-03-19 |
| fertility specialist up | #2 | 2026-03-23 |
Growth Metrics
Monthly Performance Dashboard
20,000
Monthly Organic Traffic
300
Monthly Leads Generated
120
Qualified Leads / Month
4.0%
Conversion Rate
INR 250
Cost Per Lead
Insights
Key Takeaways
Local IVF Centres Can Beat National Chains with Better Digital Strategy
National chains spend crores on marketing but have generic, impersonal content. Local centres with personalized patient stories, transparent success rates, and aggressive SEO can outrank them.
Corporate Video Is the Most Important Trust Asset for IVF Centres
IVF is an emotional, high-stakes decision. A professionally produced video showing the lab, team, and patient stories builds trust that text and images alone cannot achieve.
Success Rate Transparency Is a Competitive Advantage
Openly sharing success rate data — when competitors hide theirs — positions the centre as honest and confident, which fertility patients value above all else.
Community Building Reduces IVF Decision Anxiety
A patient community group where couples share their fertility journey reduces anxiety, builds trust, and creates organic referrals from members who have successful outcomes.
Explore Services
Services Used in This Case Study
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