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Our Impact
2.08MPatients Generated
$26.40MClient Revenue
3,665Campaigns Run
29Countries
Our Impact
2.08MPatients Generated
$26.40MClient Revenue
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29Countries
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Home/Case Studies/Leading Women's Health & Gynecology Practice
Doctor Branding — Case Study

A Birmingham Women's Health Clinic Was Invisible Online. Then Private consultations Jumped 200%.

A women's health clinic in Birmingham was stuck at 35 leads/month. SEO + Social changed that — permanently.

Get Similar ResultsSee More Case Studies
2,000+ Clients Served
Best Healthcare SEO Agency 2024
4.9/5 on Google Reviews
HIPAA-Aware Campaigns
ByNishu Sharma·Updated April 2026
Client Type
Women's Health Clinic
Location
Birmingham, UK
Specialization
Women's Health & Gynecology
Scale
4 gynecologists, 2 midwives
Best for:Women's Health ClinicWomen's Health & GynecologyBirmingham practices
The Challenge

What Was Holding Them Back

Referrals were drying up. The women's health clinic in Birmingham had built its reputation offline, but younger patients were choosing competitors they found on Instagram and Google. Online, they barely existed.

1Zero first-page rankings for women's health & gynecology searches in Birmingham
2Website was a digital brochure — no booking flow, no procedure pages, no schema markup
3Only 8 Google reviews; top competitor had 200+
4No call tracking or form attribution — couldn't tell what was working
5Social media accounts dormant for 6+ months
Our Approach

The Strategy

We didn't start with tactics. We started with the numbers. Who's searching for women's health & gynecology in Birmingham? How many? What do they type? Where do they drop off? Then we built a SEO + Social system around those answers.

SEO
SEO optimized for women's health & gynecology patient acquisition in Birmingham
Social
Social optimized for women's health & gynecology patient acquisition in Birmingham

We went after the highest-intent searches first — people actively looking for women's health & gynecology in Birmingham. Procedure-specific landing pages. Real before/after content. Fast load times. Then we expanded outward to capture early-stage researchers.

Execution

How We Executed — Phase by Phase

Month 1

Discovery + Setup

Tore apart the existing digital presence and rebuilt the foundation

  • Audited every competitor ranking for women's health & gynecology in Birmingham — mapped their gaps
  • Built procedure-specific landing pages with real outcomes data
  • Installed call tracking, form tracking, and WhatsApp attribution
  • Set up Google Business Profile properly — photos, categories, Q&A
  • Launched first SEO campaigns on highest-intent terms
Month 2-3

Building Momentum

Content engine running, campaigns scaling

  • Published 12+ pages of women's health & gynecology educational content
  • Review generation system live — picking up 10+ new reviews per week
  • Expanded SEO campaigns to cover all service lines
  • Automated lead follow-up — response time dropped to under 3 minutes
  • Monthly leads already up 50% from baseline
Month 4-6

Scaling What Works

Data's in. Doubled down on winners, killed underperformers.

  • Killed 30% of keywords that weren't converting — reallocated budget
  • Landing page A/B tests lifted conversion rate by 35%
  • First page rankings for 8 high-value women's health & gynecology terms
  • Cost per patient down 40% from month 1
  • Expanded targeting to neighboring areas and expat communities
Month 7-12

Predictable Growth

The system runs. Results compound.

  • Hit 200% growth in private consultations — from 35 to 105/month
  • 60+ Google reviews with 4.8 average rating
  • Cost per patient stabilized at £65
  • 4.2x return on total marketing spend
  • Practice added capacity to meet demand

The Results

200%
Growth in Private consultations
From 35 to 105 per month
£65
Cost Per Patient
Was £200. Now £65. Same quality patients.
60+
Google Reviews
Started at 8. Now the most-reviewed in the area.
4.2x
Return on Investment
Marketing paying for itself — and then some
#1-3
Google Rankings
Top positions for women's health & gynecology in Birmingham

The Transformation — Before vs. After

Before
After
Monthly Private consultations
35
105
Cost Per Patient
£200
£65
Google Reviews
8
60+
Digital as Patient Source
< 10%
55%+
Inquiry Response Time
24+ hours
< 5 minutes
“I tell every doctor I know: stop relying on referrals alone. We did, and we were stuck at 35 patients a month. Now we're at 105. Digital isn't optional anymore. These guys proved that.”
Dr. Claire Baxter
Consultant Obstetrician · Women's Health Clinic, Birmingham
Insights

Key Takeaways

Speed kills — in a good way

Cutting response time from hours to minutes doubled conversion rates. When a patient inquires about women's health & gynecology, they're contacting 2-3 practices. The fastest response wins.

Reviews are your best salesperson

Going from 8 to 60+ reviews changed everything. Click-through rates jumped. Conversion rates jumped. Patients trust other patients more than any ad.

Specificity beats scale

Procedure-specific pages outperformed generic service pages by 4x in conversion. Patients searching for women's health & gynecology want detail, not overview.

Explore Services

Services Used in This Case Study

Healthcare SEO
Rank on page 1 for your procedures
Performance Ads
Google & Meta ads for patient leads
Social Media
Patient engagement & brand building
AI & Automation
WhatsApp bots, lead scoring, CRM
Healthcare Branding
Build a brand patients trust
Web Development
Fast, conversion-optimized sites

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