§ 01
What ASCI flags in healthcare ads
The Advertising Standards Council of India enforces the ASCI Code on healthcare advertising. Common flags:
- Before/after images without disclosure
- "Guaranteed" outcome language
- Drug brand names in non-Rx-targeted ads
- Comparative claims without evidence
- Testimonials presented as typical results
§ 02
What survives ASCI review
- Specific procedure outcomes with disclosed timeline
- "Most patients see X by month Y" with source
- Doctor credentials + experience years
- Service descriptions with side-effect disclosures
- Realistic ranges instead of single numbers
§ 03
What we ship
- Pre-launch ASCI compliance review on all creative
- Disclaimer copy generated for every ad
- Photography disclosure on before/after work
- Substantiation file maintained per campaign
- Annual ASCI complaint trend review