Stage 1 · Clinical credibility
You already have it (degrees, hospital affiliations, years of practice). It's not visible online.
Stage 2 · Codification
Doctor schema. PubMed citations on your site. Hospital affiliations as structured data. Now Google sees what your patients see.
Stage 3 · Authorship
Monthly long-form articles. Doctor-bylined. Reviewed by the doctor, written with a medical writer. Read by other doctors first — they cite you.
Stage 4 · KOL programme
Panels at FICCI, ASCI, IMA. Quotes in TOI/ET Health. Podcast appearances. The "doctor who writes" becomes "the expert quoted."
Stage 5 · Category dominance
12+ months in. You're the reflexive answer for your specialty in your market. Booked-out 6 weeks. Your hospital pays you for the marquee.

