We serve Australia providers from our team in Gurugram, India.
Run one Performance Max campaign that places your hospital across Search, Display, YouTube, Maps and Discover, with Google AI steering spend toward booked patients. In Adelaide, that means working against the local results, not a national average.
Consults in Adelaide run around A$70-250, so the economics of a booked patient here are specific. We model cost-per-booked-patient against that number, not a borrowed benchmark from another market.
The queries we build toward: "healthcare performance max", "medical pmax campaigns", "healthcare pmax", "medical performance max" — each qualified to Adelaide and to your specialty rather than chased at national scale.
Healthcare marketing challenges in Adelaide
- AHPRA advertising restrictions — strict compliance needed
- New Royal Adelaide Hospital is the most expensive hospital ever built
- Smaller market but less competition than east coast cities
- Ageing population driving geriatric and specialist demand
These are the friction points our Adelaide engagements address in the first 60 days. The rest of the programme is about compounding the wins.