We serve Australia providers from our team in Gurugram, India.
Search and Performance Max campaigns built for appointment volume, with the negative-keyword discipline that keeps a healthcare account from paying for symptom research. In Brisbane, that means working against the local results, not a national average.
Consults in Brisbane run around A$70-280, so the economics of a booked patient here are specific. We model cost-per-booked-patient against that number, not a borrowed benchmark from another market.
The queries we build toward: "google ads for healthcare", "ppc for doctors", "medical google ads agency", "hospital google ads" — each qualified to Brisbane and to your specialty rather than chased at national scale.
Healthcare marketing challenges in Brisbane
- AHPRA advertising restrictions apply — compliance is non-negotiable
- Queensland Health dominates public hospital searches
- Growing population from interstate migration creating new demand
- Gold Coast and Sunshine Coast pull patients from Brisbane — regional competition
These are the friction points our Brisbane engagements address in the first 60 days. The rest of the programme is about compounding the wins.