We serve France providers from our team in Gurugram, India.
Run one Performance Max campaign that places your hospital across Search, Display, YouTube, Maps and Discover, with Google AI steering spend toward booked patients. In Marseille, that means working against the local results, not a national average.
Consults in Marseille run around €25-90, so the economics of a booked patient here are specific. We model cost-per-booked-patient against that number, not a borrowed benchmark from another market.
The queries we build toward: "healthcare performance max", "medical pmax campaigns", "healthcare pmax", "medical performance max" — each qualified to Marseille and to your specialty rather than chased at national scale.
Healthcare marketing challenges in Marseille
- AP-HM dominates public hospital searches in Marseille
- Medical tourism from North Africa (Algeria, Tunisia, Morocco) needs Arabic content
- CNOM advertising regulations apply to all healthcare marketing
- Diverse population — North African community needs culturally sensitive outreach
These are the friction points our Marseille engagements address in the first 60 days. The rest of the programme is about compounding the wins.