Intercept patients searching for rival practices and route them to your clinic with conquesting campaigns built to win appointments away from the competition. In Patna, that means working against the local results, not a national average.
Consults in Patna run around ₹150-600, so the economics of a booked patient here are specific. We model cost-per-booked-patient against that number, not a borrowed benchmark from another market.
The queries we build toward: "healthcare competitor ads", "medical conquesting campaigns", "medical competitor targeting", "hospital conquesting ads" — each qualified to Patna and to your specialty rather than chased at national scale.
Healthcare marketing challenges in Patna
- Patient leakage to Delhi and Kolkata for specialized care
- AIIMS Patna dominates organic search
- Hindi-first patient base with very limited English search
- Growing private hospital sector creating new opportunities
These are the friction points our Patna engagements address in the first 60 days. The rest of the programme is about compounding the wins.