We serve Nigeria providers from our team in Gurugram, India.
Map the social media platforms, content pillars, and posting cadence that move a hospital or clinic from scattered posts to steadily booked appointments. In Port Harcourt, that means working against the local results, not a national average.
Consults in Port Harcourt run around ₦8,000-35,000, so the economics of a booked patient here are specific. We model cost-per-booked-patient against that number, not a borrowed benchmark from another market.
The queries we build toward: "healthcare social media strategy", "medical social media plan", "hospital social media roadmap", "clinic social media growth" — each qualified to Port Harcourt and to your specialty rather than chased at national scale.
Healthcare marketing challenges in Port Harcourt
- Oil industry workforce creates premium occupational health demand
- Limited specialist infrastructure — patient leakage to Lagos
- Mobile-first population — smartphone internet dominant
- HMO insurance penetration growing among oil company employees
These are the friction points our Port Harcourt engagements address in the first 60 days. The rest of the programme is about compounding the wins.
