We serve Peru providers from our team in Gurugram, India.
Search and Performance Max campaigns built for appointment volume, with the negative-keyword discipline that keeps a healthcare account from paying for symptom research. In Lima, that means working against the local results, not a national average.
Consults in Lima run around PEN 100-500, so the economics of a booked patient here are specific. We model cost-per-booked-patient against that number, not a borrowed benchmark from another market.
The queries we build toward: "google ads for healthcare", "ppc for doctors", "medical google ads agency", "hospital google ads" — each qualified to Lima and to your specialty rather than chased at national scale.
Healthcare marketing challenges in Lima
- SIS and EsSalud public systems dominate — private competes for elective care
- Spanish-language content essential for local market
- Concentrated market in Lima — 70% of specialists practice here
- Limited digital healthcare marketing — first-mover advantage
These are the friction points our Lima engagements address in the first 60 days. The rest of the programme is about compounding the wins.