We serve United States providers from our team in Gurugram, India.
Run one Performance Max campaign that places your hospital across Search, Display, YouTube, Maps and Discover, with Google AI steering spend toward booked patients. In Philadelphia, that means working against the local results, not a national average.
Consults in Philadelphia run around $200-550, so the economics of a booked patient here are specific. We model cost-per-booked-patient against that number, not a borrowed benchmark from another market.
The queries we build toward: "healthcare performance max", "medical pmax campaigns", "healthcare pmax", "medical performance max" — each qualified to Philadelphia and to your specialty rather than chased at national scale.
Healthcare marketing challenges in Philadelphia
- Penn Medicine dominates academic medical searches — massive brand
- CHOP captures all pediatric searches nationally
- Multiple academic medical centers create intense organic competition
- Philadelphia health disparities require neighborhood-specific strategies
These are the friction points our Philadelphia engagements address in the first 60 days. The rest of the programme is about compounding the wins.