We serve United States providers from our team in Gurugram, India.
Search and Performance Max campaigns built for appointment volume, with the negative-keyword discipline that keeps a healthcare account from paying for symptom research. In Raleigh, that means working against the local results, not a national average.
Consults in Raleigh run around $200-450, so the economics of a booked patient here are specific. We model cost-per-booked-patient against that number, not a borrowed benchmark from another market.
The queries we build toward: "google ads for healthcare", "ppc for doctors", "medical google ads agency", "hospital google ads" — each qualified to Raleigh and to your specialty rather than chased at national scale.
Healthcare marketing challenges in Raleigh
- Duke and UNC Health Systems dominate regional healthcare search
- Research Triangle biotech companies create B2B healthcare marketing demand
- Rapid population growth from tech industry relocations
- Competition from Durham (Duke) and Chapel Hill (UNC) pulls patients
These are the friction points our Raleigh engagements address in the first 60 days. The rest of the programme is about compounding the wins.