Sources & References
THE biggest healthcare awareness month. Every hospital, clinic, and healthcare brand participates. Not participating is a missed opportunity.
Pink is the color. Target women 40+ for screening, all women for self-exam education. Partners: oncology, radiology (mammography), surgery departments. Month-long content calendar essential.
#BreastCancerAwareness · #PinkOctober · #Pinktober · #EarlyDetectionSavesLives · #FightLikeAGirl
Turn your hospital's social media pink for the month — profile frames, themed posts, staff wearing pink. · Platforms: instagram, facebook, linkedin
Promote discounted or free mammography screenings throughout October. · Platforms: instagram, facebook, whatsapp
Weekly breast cancer survivor stories — powerful, emotional, hope-giving. · Platforms: instagram, youtube
Step-by-step breast self-examination guide — visual, shareable, life-saving. · Platforms: instagram, facebook
Organize and promote a pink walk/run — community event marketing. · Platforms: instagram, facebook, twitter
Oncologist debunks common breast cancer myths in short video series. · Platforms: instagram, youtube
Month-long Pink October campaign for 25+ hospital and oncology clients. Mammography drives, survivor stories, staff pink events, self-exam guides. — Result: 8M+ combined reach, 1200+ mammography bookings, 3 viral survivor stories
Created comprehensive pink october content packages for hospital clients with screening promotions. — Result: 5M+ reach, 800+ mammography bookings
Ran breast cancer awareness campaigns with a focus on rural screening access. — Result: 3M+ reach, partnered with 5 NGOs
The exact 90-day system behind 2M+ patient leads.
Adjacent services, problems we're asked about most often, and the case files that show how we work.
