Global Initiative for Chronic Obstructive Lung Disease event to raise awareness about COPD — the third leading cause of death worldwide.
Pack contents
Strategic context
COPD affects 251 million people globally. Massively underdiagnosed. Pulmonology practices can drive significant screening traffic.
Target smokers and ex-smokers, people exposed to pollution. Partner with pulmonology and respiratory medicine departments.
#WorldCOPDDay · #COPD · #BreatheEasy · #LungHealth
Ready to execute
Smoking, air pollution, occupational exposure — know your risk factors. · Platforms: instagram, facebook
Promote lung function testing for at-risk individuals. · Platforms: instagram, facebook, whatsapp
Pulmonologist demonstrates breathing techniques for COPD management. · Platforms: instagram, youtube
Past themes
Official theme for 2024.
Related services
The people we work with
Hospital leaders, doctors, and clinic teams on the websites, marketing, and growth we build together.
Hospital Marketing
GM - Marketing, Indraprastha Apollo Hospitals · New Delhi
On scaling multi-specialty healthcare marketing and patient trust
Watch on YouTubeOncology
Senior Oncologist · Hyderabad
On reaching Google’s top 10 for specialist searches
Watch on YouTubeMaxillofacial Surgery
Maxillofacial Surgeon · Delhi NCR
Achieving #1 Google ranking and consistent patient leads
Watch on YouTube
Free executive download
A 90-day plan from first search to booked appointment.
17 pages · Built from our work with 350+ healthcare clients · Updated for AI search
Free · 30 min · no commitment
Tell us the audience and the channel, and we'll plan your World COPD Day campaign with you.
Why choose us
Six reasons hospitals, clinics, and doctors pick a healthcare-only firm over a generalist agency.
It's all we do. No retail, no fintech — the whole team thinks in patient journeys, clinical trust, and the way people actually choose a doctor.
Receptionists, WhatsApp triage, and attribution built in-house — we answer patients in seconds and tie every click to a booked appointment.
HIPAA-aware handling, ASCI-reviewed creative, and GDPR/DPDP sign-off on every campaign — our standard, not an upcharge or an afterthought.
The senior who pitched you stays on the engagement. No bait-and-switch to juniors learning on your budget.
Patient-level attribution across calls, forms, and walk-ins. Monthly reports show booked patients — not just clicks and impressions.
We name our clients and show the work. Quarterly reviews with the numbers attached, every cycle.
Healthcare-only · since 2016
A team that does one thing well.
Keep going
Adjacent services, problems we’re asked about most often, and the case files that show how we work.
How we run it for practices like yours
Inside Healthcare SEO
Inside Healthcare SEO
Inside Healthcare SEO
Pairs with this engagement
Pairs with this engagement
Common issue in this segment
Common issue in this segment
Doctor brand ivf growth programme · 6 mo
TMS patient-growth programme · 5 mo
Three page-experience metrics Google tracks: LCP for loading speed, INP for interactivity, and CLS for visual …
Optimizing a business's online presence so it surfaces in location-based searches — Google Maps and the local …
Long-form playbook
To attract international patients: (1) Build multilingual website and landing pages for target countries, (2) …
Local SEO + media buying in Pune
Local SEO + media buying in Gurugram
Plan the campaign
For pulmonology and chest clinics, World COPD Day is a ready-made reason to talk to patients. It works best inside a steady run of disease awareness content rather than as a single post.
If you run the campaign in-house, the social media content calendar guide and what doctors should post on Instagram cover the planning. Patient education content keeps the topic working in search after the day passes, and email and WhatsApp follow-ups reach patients who missed the posts.
Awareness content is still advertising, so check the rules where you post: the NMC's advertising guidelines for doctors in India, HIPAA marketing rules in the US and CQC and ASA rules in the UK. Can doctors advertise on social media covers the common questions.
Practical notes & supporting evidence
Start hereWorld COPD Day campaign ideas.
Establish contextUse the published scope and relevant source material
Choose the next stepFollow the linked resource and assign an owner
For the proposed “COPD Risk Factors” idea, define the audience question before making the artwork. The calendar suggests carousel content for instagram, facebook. Write the message, the intended next action and the person responsible for checking medical statements into the brief. Review the final caption and visual together, including any terminology that may need explanation for a general audience. A campaign idea is a starting point for planning, not evidence that a particular format will perform better for your practice.
If you also use “Spirometry Test Promotion”, decide whether it serves the same question or a different stage of understanding. Connect the pieces with consistent terminology and an appropriate destination for fuller information. Confirm the observance date and any annual theme with its current official organiser before publication; the stored calendar is a planning reference and should not be treated as a substitute for that check. Keep the source URL, approved text, creative version and publication date with the campaign record. This gives your team a clear reference when the content is adapted, translated or reused.
Client portfolio · Healthcare websites
