This article is for cardiologists, cardiac surgeons and the marketing teams who support them. It is about a specific moment: a patient in Bangalore asks Gemini for the best cardiologist, and an answer appears with names, ratings and links. Where did those names come from, and why were yours not among them?
We cannot see inside Gemini, and nobody outside Google can. What you can do is observe the answers, trace the pages they cite and compare them with what the public web says about you. This post gives a protocol for doing that with 30 queries, explains which kinds of source tend to be involved and separates what is documented from what is inference. It reports no results of our own. Run the test on your own practice and read what it shows.
Start with what is documented
Google's developer documentation for Grounding with Google Maps says that Gemini can ground answers in Maps data from more than 250 million places, and that Maps supplies structured facts such as addresses, hours and user ratings, along with related content such as user reviews. That describes the developer product, not the consumer Gemini app, and Google has not published a ranking recipe for either. It does show the shape of the data: place records, ratings and review text.
Google's page on AI features in Search covers AI Overviews and AI Mode rather than the Gemini app, but it states the principle that applies to all of these systems. A page needs to be indexed and eligible to appear in Search with a snippet to be a supporting link, and there is no special file or markup required.
Everything beyond that is inference from observation. State it that way in your own notes.
The source families to look for
When you read a Gemini answer for a doctor query, the cited or implied sources usually fall into a few families.
Maps and Business Profile data. Place name, category, rating, review count, address and opening hours. For a solo cardiologist, this is the Google Business Profile. For a hospital, it is the hospital's profile and sometimes a department profile. Our guide to Google Business Profile for doctors covers the set-up.
Directory and marketplace profiles. Doctor listing sites in India carry specialty, experience, fees and patient ratings. Practo is the best-known example; see how to build a Practo profile. These pages often rank for "[specialty] in [city]" queries, so they are natural candidates for retrieval.
Hospital profile pages. The doctor's page on the hospital website, with qualifications, registration details and consultation timings. Weak or missing pages here are a common gap.
Editorial and listicle pages. "Top cardiologists in Bangalore" articles on media and aggregator sites. These are written by third parties, and their selection criteria are often unclear.
Professional and academic profiles. Society membership pages, Google Scholar and publisher author pages, which help establish that the person is who they say they are.
Video and social. YouTube explainers from the doctor, which can support identity and topical association even when the answer does not link to them.
A 30-query protocol
Build the query set before you run anything, so you do not unconsciously pick the queries you already do well on.
- Ten generic queries. For example: best cardiologist in Bangalore; cardiologist near me; heart specialist in Indiranagar; cardiologist for chest pain Bangalore. Include area names that matter to your catchment.
- Ten condition or procedure queries. For example: angioplasty doctor in Bangalore; doctor for atrial fibrillation; second opinion for bypass surgery.
- Five comparison or trust queries. For example: cardiologist at [hospital name] reviews; is [doctor name] a good cardiologist.
- Five branded queries. Your own name, your name plus hospital, your name plus specialty.
Run each query in the Gemini app and, for comparison, in AI Mode and a standard Google search. Use the same device and location, signed out or in a clean profile. Log the following for each run in a sheet:
- date and time
- surface
- the doctors or hospitals named, in order
- every link shown, with domain
- whether ratings or review counts are displayed, and the numbers
- whether the answer includes caveats or advice to consult a professional
- whether your practice appears and in what position
Do each query on at least two different days. Answers vary, so a name that appears once is weak evidence and a name that appears repeatedly is stronger evidence.
Reading the log
After the runs, build four tallies.
Domain frequency. Count how often each domain is linked. The domains at the top are your source map for that market. Do not assume the order is stable across specialties or cities.
Entity frequency. Count how often each doctor or hospital is named. Then check what those entities have in common. Do they have Business Profiles with many recent reviews? Do their names appear on several third-party pages? Do they have a complete hospital profile page?
Rating range. Note the ratings and review counts attached to named entities. Patients also read these numbers; the BrightLocal survey on local consumer reviews found that 45% of the US consumers it surveyed had used generative AI tools for local business recommendations, up from 6% the year before. That is a US sample, so treat it as a direction rather than an Indian figure.
Gap list. For your own practice, list where you are missing. Typical gaps are: no Business Profile for the practice, a profile with the wrong category, no recent reviews, a hospital page with no registration number, no third-party mention beyond the hospital site, and inconsistent name spelling across sources.




