Meta Ads for Healthcare: $8-15 CPL Targeting Framework

While everyone fights over expensive Google keywords, we're getting $8-15 cost per lead on Meta for healthcare clients. Here's the framework.

3-Layer Targeting

Layer 1: Cold Audiences
Health condition interest targeting, lookalike audiences from patient email lists, geographic + income + age overlays.

Layer 2: Warm Audiences
Website visitors (30-90 days), video viewers (50%+), social engagers, blog readers.

Layer 3: Hot Audiences
Appointment page visitors who didn't book, form abandoners, past patients for cross-selling.

Top-Performing Creative Formats
1. Patient testimonial videos (UGC style, 15-30s)
2. Before/after carousels (cosmetic, dental, dermatology)
3. Doctor introduction Reels (builds pre-visit trust)
4. Educational carousels (condition awareness → CTA)

Budget Split at $3,000/month
40% warm/hot retargeting, 35% cold prospecting, 25% lookalike testing.

Ready to Take Action?

We consistently deliver $8-15 CPL for healthcare clients on Meta Ads. → brandingpioneers.com/services/performance-ads