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Performance Marketing
Healthcare Meta Ads Specialist (Facebook & Instagram)
Remote (India) — Quarterly office sprints in Gurugram 3-5 years Full-time
You will manage Facebook and Instagram ad campaigns for hospitals, clinics, and healthcare brands — driving patient inquiries, appointment bookings, and procedure leads. You've managed healthcare ad accounts before, you've freelanced for clients directly, and you know how to work within Meta's healthcare ad restrictions without getting accounts flagged.
Why Healthcare Marketing is Different
Meta restricts healthcare ads more aggressively than any other platform. Ads about specific conditions, treatments, or health products face special category requirements, limited targeting, and frequent disapprovals. You need to know how to write compliant healthcare ad copy, design creatives that don't trigger policy violations, and still drive results within these constraints.
"Working at Branding Pioneers means my digital campaigns don't just generate leads—they actually help patients find life-changing treatments. That shared purpose drives everything we do in the Performance Marketing team."
BP
Current Team Member
Performance Marketing Department
Your Patient Impact
Your campaigns reach patients at the awareness and consideration stage — people scrolling Instagram who don't yet know they need to see a specialist. A well-targeted campaign for a dermatologist can help someone finally address a skin condition they've been ignoring. You're creating demand, not just capturing it.
Key Responsibilities
- Build and manage Meta ad campaigns (Facebook + Instagram) for 20+ healthcare clients
- Navigate Meta's healthcare advertising policies — special ad categories, restricted content, custom audiences
- Create audience strategies — lookalike audiences from patient lists, interest targeting for medical conditions, geo-targeting for local clinics
- Write compliant healthcare ad copy that resonates with patients without triggering policy flags
- Manage monthly budgets of $3K-$30K per client with full accountability for cost-per-lead
- Build lead gen funnels using Meta Lead Ads, Instagram DMs, and landing page campaigns
- A/B test creative formats — video vs. carousel vs. static, UGC vs. produced content
- Track and report on patient lead attribution from Meta campaigns through to booked appointments
Real Work Scenarios
Scenario 1A cosmetic surgery clinic in Mumbai wants Instagram-driven inquiries for rhinoplasty and liposuction. You'll work within Meta's body image policies, create compliant before/after content strategies, build lookalike audiences from past patients, and drive 100+ qualified inquiries per month at under $15 CPL.
Scenario 2A multi-location dental chain needs to drive emergency dental appointments from Facebook in 8 cities. You'll build geo-targeted campaigns, test local creative variations, and build a retargeting funnel from blog readers to appointment bookers.
Healthcare Expertise
Experience running Meta ads specifically for healthcare — hospitals, clinics, doctors, or medical brandsDeep knowledge of Meta's healthcare ad policies and special ad categoriesUnderstanding of patient psychology on social platforms — awareness-stage targeting, not just search intentExperience with healthcare lead gen funnels — from ad click to appointment booking
Core Attributes
- 3+ years managing Meta ads with measurable patient lead/revenue outcomes
- Freelancing experience required — you've run ad accounts for clients directly, not just inside an agency
- AI-powered ad creation — you use ChatGPT/Claude for copy, Midjourney/Canva for creatives
- Strong creative instinct — you know which ad formats, hooks, and visuals drive healthcare conversions
- Data-driven optimization — CPA, ROAS, frequency, CPM analysis is second nature
Universal Requirements (All Roles)
1
Healthcare experience is non-negotiable — you must have worked with hospitals, clinics, doctors, or healthcare brands. We don't train from scratch on industry knowledge.
2
Freelancing background required — you must have freelanced in the past or be currently freelancing. We hire people who've built something on their own, managed clients independently, and understand what it means to deliver without a safety net.
3
AI-native workflow expected — you must be proficient with major AI tools (ChatGPT, Claude, Midjourney, Gemini, Perplexity, Cursor, v0, etc.). We don't use AI as a gimmick — it's built into every workflow. If you're not using AI daily, you're already behind.
4
Office collaboration sprints — this is a remote-first role, but you should be willing to travel to our Gurugram HQ for up to 1 week per quarter for team sprints, client workshops, and strategy sessions. We'll cover travel and accommodation.
5
Results over credentials — we don't care about your degree, your English accent, or which college you went to. We care about what you've shipped, what results you've driven, and whether you can do it again here.
Our Values
Transparency
No politics, no hidden agendas. We share numbers openly — client results, team performance, company revenue. If something isn't working, we say it. You'll never have to guess where you stand.
Honesty
We tell clients the truth even when it costs us the deal. We tell teammates the truth even when it's uncomfortable. Honest feedback is how we get better — fast.
Integrity
Do what you said you'd do. Deliver what you promised. If you can't, say so before the deadline — not after. Your word is your reputation here.
Courage
Challenge bad ideas — even if they come from the founder. Push back on clients when their strategy is wrong. Take ownership of mistakes instead of hiding them. We reward courage, not compliance.
Tools You'll Use
Meta Business SuiteMeta Ads ManagerMeta Pixel / CAPILooker StudioGoogle Analytics 4GoHighLevelCanvaChatGPT / Claude
Success Metrics
- 1.Cost per patient lead across client portfolio (target: 30% below industry benchmark)
- 2.Lead-to-appointment conversion rate from Meta campaigns
- 3.ROAS across healthcare ad accounts (target: 4x+)
- 4.Ad account health — zero policy violations, zero account restrictions
- 5.Creative testing velocity — 10+ new ad variations tested per client per month
Services You'll Work On
FAQs
Healthcare Meta Ads Specialist (Facebook & Instagram) — FAQs
We expect you to already know how to handle this. If you haven't had ads disapproved in healthcare, you haven't run enough healthcare campaigns. The question is whether you know how to write compliant copy from the start.
No. Every account here is healthcare — hospitals, clinics, doctors, medical tourism, pharma, diagnostics. If you want variety outside healthcare, this isn't the agency.
Ready to Impact Healthcare?
Apply for Healthcare Meta Ads Specialist (Facebook & Instagram) — send your resume to hr@brandingpioneers.com
2.08MPatients Generated
$26.40MClient Revenue
Healthcare Meta Ads Specialist (Facebook & Instagram)
Full-time