Lyon's healthcare market is growing fast. New clinics and hospitals are opening regularly, and patients have more choices than ever. The practices investing in meta ads (facebook & instagram) now are building the rankings, reviews, and authority that'll be hard to compete with later. In Lyon, patients are comparing you against names like Hospices Civils de Lyon (HCL), Centre Leon Berard, Hopital Edouard Herriot — and they're making that comparison online before they ever walk through anyone's door.
And here's something most agencies miss: patients in Lyon search in French. French dominant. 'Meilleur medecin Lyon', 'specialiste Lyon'. Doctolib heavily used. Patients from Rhone-Alpes region travel to Lyon for specialist care.
We don't run the same playbook in Lyon that we'd run in any other city. The hospitals patients compare against, the keywords they search, the platforms they trust — it's all specific to Lyon. Our strategies are built on local market intelligence, not assumptions.
