We serve France providers from our team in Gurugram, India.
Organic search for practices that would rather be found than advertised to. Technical foundations, service pages that answer what patients actually ask, and the local signals that decide the map pack. In Lyon, that means working against the local results, not a national average.
Consults in Lyon run around €25-100, so the economics of a booked patient here are specific. We model cost-per-booked-patient against that number, not a borrowed benchmark from another market.
The queries we build toward: "healthcare seo", "medical seo services", "seo for hospitals", "seo for doctors" — each qualified to Lyon and to your specialty rather than chased at national scale.
Healthcare marketing challenges in Lyon
- HCL is France's second-largest hospital system — dominates Lyon searches
- Centre Leon Berard captures oncology search traffic
- CNOM advertising restrictions apply to all healthcare marketing
- Biotech/pharma sector creates B2B healthcare marketing demand
These are the friction points our Lyon engagements address in the first 60 days. The rest of the programme is about compounding the wins.