We serve United States providers from our team in Gurugram, India.
Search and Performance Max campaigns built for appointment volume, with the negative-keyword discipline that keeps a healthcare account from paying for symptom research. In Minneapolis, that means working against the local results, not a national average.
Consults in Minneapolis run around $200-450, so the economics of a booked patient here are specific. We model cost-per-booked-patient against that number, not a borrowed benchmark from another market.
The queries we build toward: "google ads for healthcare", "ppc for doctors", "medical google ads agency", "hospital google ads" — each qualified to Minneapolis and to your specialty rather than chased at national scale.
Healthcare marketing challenges in Minneapolis
- Mayo Clinic in nearby Rochester captures huge organic search share
- Twin Cities market — Minneapolis and St. Paul have distinct patient bases
- UnitedHealth HQ means extremely insurance-savvy patient population
- Somali and Hmong communities require culturally specific outreach
These are the friction points our Minneapolis engagements address in the first 60 days. The rest of the programme is about compounding the wins.